Author(s)

Xiaohui Qin ¹

Affiliation(s)

¹ School of Fine Arts and Design, Hechi University, Hechi, Guangxi, China

Corresponding Author

Xiaohui Qin

ABSTRACT

In recent years, although universities have been guided by the concept of innovative design development, they have been constantly innovating teaching concepts in the visual communication teaching model. With the rapid development of China's economy and the continuous enrichment of material life, people's aesthetic requirements are becoming increasingly high, and simple design can no longer meet people's needs. To strengthen the innovative development of visual communication design, especially the cultivation of adult students' thinking ability in visual communication design, has epoch-making value. This article outlines innovation and entrepreneurship teaching, discusses entrepreneurial intentions, visual communication design, and analyzes the current situation of school-enterprise cooperation in the field of visual communication design in universities. This article proposes a connectionist learning theory and analyzes the current situation of cultivating innovative and entrepreneurial college students' design thinking abilities in the field of visual communication. The research results show that the innovative design awareness and innovative spirit of college students in visual communication are worrying.

KEYWORDS

Innovation and Entrepreneurship Education, Visual Communication Major, Entrepreneurial Intention, Connectionist Learning Theory

CITE THIS PAPER

Xiaohui Qin, Reform and Practice of Visual Communication Teaching from the Perspective of Innovation and Entrepreneurship Education. Curriculum and Teaching Methodology (2023) Vol. 6: 107-115. DOI: http://dx.doi.org/10.23977/curtm.2023.060718.

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