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On the Integration of Traditional Chinese Culture into the Cultivation of Business English Majors in Higher Vocational Colleges

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DOI: 10.23977/aetp.2023.070308 | Downloads: 12 | Views: 395

Author(s)

Xuecai Lin 1

Affiliation(s)

1 School of Foreign Languages, Shanghai Publishing and Printing College, Shanghai, 200093, China

Corresponding Author

Xuecai Lin

ABSTRACT

Language and culture complement each other, and the close combination of language learning and cultural knowledge is conducive to the mastery of language skills. In order to adapt to the national development strategy, some universities, especially higher vocational colleges, set up business English majors one after another. Due to the defects of teaching setting and the bias of teaching process, the lack of cross-cultural communication ability of business English majors leads to the poor career competitiveness and career development potential of the students. Vocational colleges should strengthen the integration of excellent traditional Chinese culture into the training process of business English majors, enhance students' national pride and comprehensive cultural literacy through the comparison of the similarities and differences between Chinese and Western cultures, comprehensively improve and strengthen the cross-cultural communication ability of business English majors, and ultimately achieve the goal of talent training and meet the needs of society and national development requirements.

KEYWORDS

Business English major, Traditional Chinese culture, Cross-cultural communication ability, Comprehensive cultural literacy

CITE THIS PAPER

Xuecai Lin, On the Integration of Traditional Chinese Culture into the Cultivation of Business English Majors in Higher Vocational Colleges. Advances in Educational Technology and Psychology (2023) Vol. 7: 48-53. DOI: http://dx.doi.org/10.23977/aetp.2023.070308.

REFERENCES

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[7]Zhichun Sheng. On Strengthening Chinese traditional culture education in the Training of Tourism Management professionals in higher vocational colleges. Education Modernization.2017.4(13).(in Chinese)

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