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The Way of International Communication of Chinese Culture from the Perspective of Marketing

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DOI: 10.23977/mediacr.2023.040110 | Downloads: 14 | Views: 299


Qingliang Hu 1, Tingting Wang 1


1 School of Marxism, Foshan University, Foshan, Guangdong, China

Corresponding Author

Qingliang Hu


Chinese culture reflects the unique spirit of the Chinese people and their unwavering pursuit of values. Spreading Chinese culture globally is crucial in dispelling biases and misunderstandings some countries may have about China, while also fostering mutual understanding and respect. However, in today’s intricate world, achieving this goal requires careful consideration of methods and approaches. Marketing, as a well-established theoretical framework, has not only found broad applications in the business world but also has shown its positive influence in other fields. The international communication of Chinese culture is most important than two points, namely, fully understanding the audience and rational use of strategies. Leveraging relevant theories and methodologies from marketing is a fruitful attempt.


Chinese culture, communication, STP, 4P


Qingliang Hu, Tingting Wang, The Way of International Communication of Chinese Culture from the Perspective of Marketing. Media and Communication Research (2023) Vol. 4: 61-64. DOI:


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[2] Dai Yuqi (2013). Features and Enlightenment of Core Values Construction in Foreign Countries. Ideological and Political Work Research, 1, 63.
[3] Ji Baocheng (2017): Marketing Tutorials. Renmin University of China Press, 204.
[4] Liu Huijuan (2013). Comparative Study on the Practice Forms of Deliberative Democracy between China and the West. Journal of Hebei Institute of Socialism, 4, 34.

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