Author(s)

Hong Liu ¹

Affiliation(s)

¹ Shaanxi University of Science and Technology, Xi'an, 710021, China

Corresponding Author

Hong Liu

ABSTRACT

As a new generation of cultural symbols, subculture has an important impact on college students' learning and life, and constantly impacts the dominant position of mainstream culture in college students' ideological value system. This paper mainly discusses the causes, characteristics and impacts of the sub culture represented by spoof culture, fan culture, bullet screen culture and anime culture in the college students in the new media era, and how to realize the symbiosis and integration of sub culture and mainstream culture, in order to form specific solutions to the impact of sub culture on the development of mainstream culture, and provide reference and ideas for in-depth ideological and political education of college students.

KEYWORDS

New Media; College Student; Subculture Phenomenon; Education Guidance

CITE THIS PAPER

Hong Liu, Study on the Educational Guidance of College Students' Subculture in the New Media Era. Adult and Higher Education (2023) Vol. 5: 96-100. DOI: http://dx.doi.org/10.23977/aduhe.2023.050418.

REFERENCES

[1] Ma Z, Hu L. Interpenetration, divergence and visibility: new trends in the development of online youth subculture [J]. Youth exploration2021;(05):18-27.
[2] Ma Z. Current situation and reflection on the research on the subculture of online youth in China [J]. Youth exploration 2011; (04):5-11.
[3] Zhou Y, Liu Z. Interpretation of youth subculture phenomenon from the perspective of identity mechanism construction -- taking Cosplay subculture as an example [J]. Contemporary youth research 2018;(02):5-11.
[4] Yin H. In the face of subculture: treat objectively and transform positively [J]. People's Weekly 2018;(09):66-68.

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