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Research on the Marketing Strategy of Private Colleges -- Taking Chengdu Neusoft College as an Example

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DOI: 10.23977/aduhe.2023.050320 | Downloads: 5 | Views: 344

Author(s)

Meng Chen 1, Long Jie 1, Liangjun Lv 1

Affiliation(s)

1 Faculty of Management & Economic University of Pendidikan Sultan Idris, Tanjung Malim, Malaysia

Corresponding Author

Meng Chen

ABSTRACT

The current social pressure is increasing year by year, and the total source of students is decreasing. The enrollment of private colleges has become a big problem. Relying on traditional enrollment can no longer solve the current problem. It is necessary to introduce marketing strategies from the traditional sales industry to the education industry. If our college wants to grow, it must make collective strategies and efforts. This paper puts forward marketing strategies to adapt to the development of Chengdu Neusoft College from three aspects: education mode, publicity mode and paying attention to student evaluation.

KEYWORDS

Marketing Strategy, Public Praise, Education Mode

CITE THIS PAPER

Meng Chen, Long Jie, Liangjun Lv, Research on the Marketing Strategy of Private Colleges -- Taking Chengdu Neusoft College as an Example. Adult and Higher Education (2023) Vol. 5: 141-146. DOI: http://dx.doi.org/10.23977/aduhe.2023.050320.

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