Author(s)

Yang Zhiyuan ¹, Chen Qijing ²

Affiliation(s)

¹ Traditional Cultural Communication, Hengxing University, Qingdao, China
² Department of Human Resource Management, Hengxing University, Qingdao, China

Corresponding Author

Yang Zhiyuan

ABSTRACT

This article provides an in-depth exploration of the path of Shandong traditional culture in its dissemination to South Korea, with a focus on the perspective of the audience. Firstly, it introduces the concept and characteristics of Shandong traditional culture, which includes a wide range of intangible cultural heritage such as Confucianism, filial piety, and the art of paper-cutting. Secondly, the article analyses the interest and awareness of Korean people towards Chinese culture, revealing that a large proportion of Korean people have a positive attitude towards Chinese culture and are eager to learn more about it. Thirdly, it elaborates on the influence and recognition of Shandong traditional culture among Korean audiences, indicating that it has gained significant popularity and recognition in recent years through cultural exchange activities, tourism promotion, and social media platforms. Finally, the article summarizes the path of Shandong traditional culture in its dissemination to South Korea, emphasizing the importance of utilizing multiple channels and methods, such as television and online media, cultural exchange activities, commercial cooperation, educational exchange, tourism promotion, and social media. This will enable the creation of more appealing and influential cultural products and activities to promote the spread and promotion of Shandong traditional culture in South Korea.

KEYWORDS

Shandong traditional culture, dissemination to Korea, audience, enlightenment

CITE THIS PAPER

Yang Zhiyuan, Chen Qijing, Research on the Path of Shandong Traditional Culture's Dissemination to South Korea. Media and Communication Research (2023) Vol. 4: 10-14. DOI: http://dx.doi.org/10.23977/mediacr.2023.040102.

REFERENCES

[1] Zhang Y. (2020). Exploring the Path and Ways of Shandong Traditional Culture's Spread in Korea from the Perspective of Audience Analysis. Journal of Shandong University of Arts, (4), 57-61.
[2] Wang Xiaoyu & Yu Hailong. (2020). On the Historical Evolution and Modern Inheritance of Shandong Traditional Culture. Chinese Cultural Studies, (5), 32-36.
[3] Liu Fang. (2021). The Characteristics of Shandong Traditional Culture and Its Application in Tourism. Tourism Guide, (16), 161-162+166.
[4] Li Ruidan. A Historical Review and Enlightenment of Sino-Korean Cultural Exchange. International Business, 2018(10):31-32.
[5] Li Xiang. (2019). "On the Influence of Shandong Traditional Culture in Korea". Journal of Shandong Institute of Education, (4), 59-61.
[6] Park J. H., & Lee J. H. (2020). Education and Cultural Exchange as a Tool for Chinese Culture Communication in Korea. International Journal of Emerging Technologies in Learning, 15(19), 232-241.
[7] Kim H. K. (2016). A study on the potential of the Korean Wave as a tool for cultural exchange between Korea and China. Asia-Pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology, 6(3), 161-169. 

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