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Research on the Path of Shandong Traditional Culture's Dissemination to South Korea

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DOI: 10.23977/mediacr.2023.040102 | Downloads: 8 | Views: 497


Yang Zhiyuan 1, Chen Qijing 2


1 Traditional Cultural Communication, Hengxing University, Qingdao, China
2 Department of Human Resource Management, Hengxing University, Qingdao, China

Corresponding Author

Yang Zhiyuan


This article provides an in-depth exploration of the path of Shandong traditional culture in its dissemination to South Korea, with a focus on the perspective of the audience. Firstly, it introduces the concept and characteristics of Shandong traditional culture, which includes a wide range of intangible cultural heritage such as Confucianism, filial piety, and the art of paper-cutting. Secondly, the article analyses the interest and awareness of Korean people towards Chinese culture, revealing that a large proportion of Korean people have a positive attitude towards Chinese culture and are eager to learn more about it. Thirdly, it elaborates on the influence and recognition of Shandong traditional culture among Korean audiences, indicating that it has gained significant popularity and recognition in recent years through cultural exchange activities, tourism promotion, and social media platforms. Finally, the article summarizes the path of Shandong traditional culture in its dissemination to South Korea, emphasizing the importance of utilizing multiple channels and methods, such as television and online media, cultural exchange activities, commercial cooperation, educational exchange, tourism promotion, and social media. This will enable the creation of more appealing and influential cultural products and activities to promote the spread and promotion of Shandong traditional culture in South Korea.


Shandong traditional culture, dissemination to Korea, audience, enlightenment


Yang Zhiyuan, Chen Qijing, Research on the Path of Shandong Traditional Culture's Dissemination to South Korea. Media and Communication Research (2023) Vol. 4: 10-14. DOI:


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