Author(s)

Chen Jisiyu ¹

Affiliation(s)

¹ University of Liverpool, Liverpool, 999020, England

Corresponding Author

Chen Jisiyu

ABSTRACT

In recent years, the "internet celebrity economy", as an emerging business model sprouting from the development of "internet& economy", is flourishing and showing excellent vitality. As the most popular emerging group, college students have contributed a lot to the "internet celebrity economy", especially the live broadcasting industry, and even driven the surrounding groups subtly. In this paper, we analyze the development trend of live streaming industry from the perspective of "internet celebrity economy", and then lead to the analysis of the influence of live streaming industry on consumption behavior of college students, and propose relevant measures to solve the negative influence of live streaming.

KEYWORDS

Internet celebrity economy; livestreaming industry; college student consumption behavior

CITE THIS PAPER

Chen Jisiyu, Study on the Influence of Internet Celebrity Economy on Consumption among College Students. Applied & Educational Psychology (2023) Vol. 4: 56-60. DOI: http://dx.doi.org/10.23977/appep.2023.040109.

REFERENCES

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[2] Yusi L, Sijie N. An Investigation into the purchasing patterns of university students in the context of the internet celebrity economy [J]. Asian Journal of Economics and Business Management, 2022, 1(1): 26-32.
[3] Xiang Y, Wang W. The Correlation Analysis for New Media Internet Celebrity Economy in College Students’ Entrepreneurial Values and Entrepreneurial Behavior [J]. Frontiers in psychology, 2022, 13.
[4] Zhao C, Wang G, Li G, et al. A Survey upon Consumer behavior of college students on Short Video Platforms [C] //2021 International Conference on Culture-oriented Science & Technology (ICCST). IEEE, 2021: 611-616.
[5] Tao Z, Sun L. The Influence of Internet Celebrities on the Mainstream Values of College Students: Evidence from Beijing Questionnaire[C]//2020 6th International Conference on Social Science and Higher Education (ICSSHE 2020). Atlantis Press, 2020: 872-876.
[6] Chen M, Xie Z, Zhang J, et al. Internet celebrities’ impact on luxury fashion impulse buying[J]. Journal of Theoretical and Applied Electronic Commerce Research, 2021, 16(6): 2470-2489. 

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