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Research on Digital Transformation of Traditional Media in the Convergence Era

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DOI: 10.23977/mediacr.2022.030207 | Downloads: 16 | Views: 440

Author(s)

Nan Yang 1

Affiliation(s)

1 School of Economics and Management, Communication University of China, Beijing, 100024, China

Corresponding Author

Nan Yang

ABSTRACT

The development of Internet technology and intelligent terminals has promoted the process of media convergence, and has had a huge impact on traditional media. Faced with challenges, traditional media must keep up with the trend of the times, accelerate the digital transformation, and especially pay special attention to its content advantages. This article makes an in-depth analysis of how traditional media can play its content advantages in the process of digital transformation, and gives suggestions for further development.

KEYWORDS

Media convergence, Content advantage, Traditional media, Digital platform, Advice

CITE THIS PAPER

Nan Yang, Research on Digital Transformation of Traditional Media in the Convergence Era. Media and Communication Research (2022) Vol. 3: 37-42. DOI: http://dx.doi.org/10.23977/mediacr.2022.030207.

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