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Gender Differences and Pragmatic Identity Construction of Stance Markers in Business Speeches from the Perspective of Communicative Action Theory

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DOI: 10.23977/langl.2022.050504 | Downloads: 16 | Views: 474


Meihui Li 1, Xiuwen Li 1


1 School of Foreign Languages, Changchun University of Technology, Yuanda Street, Changchun, China

Corresponding Author

Meihui Li


In the context of rapid development of science and technology, the image of the founders of Apple, Xiaomi, Alibaba and other enterprises appears in people's eyes. The founders of enterprises create their own enterprise IP through speeches, goods, live broadcasts and other ways and gradually become a trend. At the same time, the enterprise managers also express their own ideas through speeches, which is conducive to the coordination of the organization and arouses the enthusiasm of enterprise employees. The words or combinations of words used by speakers to express their positions and attitudes are called stance markers. This study explores the differences in the use of stance markers by business English speakers from the perspective of different genders, expands the study of stance markers in spoken texts, helps founders and managers of enterprises of different genders express their attitudes and views through the use of stance markers in their speeches, builds entrepreneur IP, makes speeches more attractive and persuasive, and then promotes the development of enterprise economy.


Gender Differences, Pragmatic identity, Stance Marker, Communicative Action Theory


Meihui Li, Xiuwen Li, Gender Differences and Pragmatic Identity Construction of Stance Markers in Business Speeches from the Perspective of Communicative Action Theory. Lecture Notes on Language and Literature (2022) Vol. 5: 20-26. DOI:


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