Author(s)

Cong Liu ¹, Caihong Xie ¹, Hongli He ¹, Yanning Zhu ¹, Juan Li ¹, Chunfu Zhang ¹

Affiliation(s)

¹ Department of Foreign Language, Hengyang Normal University, Hengyang, China

Corresponding Author

Cong Liu

ABSTRACT

With global economic integration, an increasing number of Chinese enterprises have begun to seek for business opportunities around the world. Corporate websites, as a window for corporations outside China to know Chinese corporations, plays an important role in showing corporate images and introducing corporate products and services at the global platform. However, the quality of the E-C translation of Chinese enterprises varies greatly, some of which are far from satisfactory. Based on the facts mentioned above, this study aims to analysis the translation and localization of Chinese corporate websites. To be specific, this research firstly aims to find out the similarities and differences between the English versions of the Chinese corporate websites and the English local websites of western countries, based on which, the problems in the English Versions of the Chinese Corporate Websites can be found out. Then, it aims to further explore the translation and localization strategies which can help Chinese corporations to localize their websites, and to cater to the needs of their target users.

KEYWORDS

Chinese corporate websites, localization theories, localization strategies

CITE THIS PAPER

Cong Liu, Caihong Xie, Hongli He, Yanning Zhu, Juan Li, Chunfu Zhang, A Research on the E-C Translation of Chinese Enterprises Websites from the Perspective of Localization Theories. Lecture Notes on Language and Literature (2022) Vol. 5: 32-36. DOI: http://dx.doi.org/10.23977/langl.2022.050305.

REFERENCES

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