Author(s)

Liu Di ^1,2, Hwanjoong Kim ³

Affiliation(s)

¹ School of Arts and Humanities, Dongfang College, Shandong University of Finance and Economics, Taian, Shandong Province, China
² Dept. of Education and Culture Contents Development, Woosuk University, Wanju-Gun Republic of Korea
³ Dept. of Occupational Therapy, Woosuk University, Wanju-gun, Republic of Korea

Corresponding Author

Hwanjoong Kim

ABSTRACT

With the development of the media industry, convergence Media gradually replace the traditional media in the hearts of the public and become the mainstream media in the 21st century. The improvement and development of technology have given people more choices and enriched people's life and production. The arrival of the integration stage of convergence Media communication has deeply changed people's values, ideas and lifestyles. Media students are the promoters of the integration of convergence Media, and they shoulder the important task of developing convergence Media. From the perspective of the integration of convergence Media, they can help media students explore the educational path of innovation and entrepreneurship, which can also promote the development of Chinese media industry. At present, colleges and universities are studying the direction and route of college students' innovation and entrepreneurship. This paper analyzes and discusses the education path of innovation and entrepreneurship for students majoring in media in the era of financial media, in order to find a new breakthrough in the direction of college students' innovation and entrepreneurship.

KEYWORDS

Convergence Media, Media education, Mass innovation education, Integration path

CITE THIS PAPER

Liu Di, Hwanjoong Kim, Research on the Integration and Innovation Path of Media Education and Mass Innovation Education in the Era of Convergence Media. Adult and Higher Education (2022) Vol. 4: 64-69. DOI: http://dx.doi.org/10.23977/aduhe.2022.040611.

REFERENCES

[1] An, N. (2021) Research on the training model of innovative and entrepreneurial media talents in universities. Business Culture, 25, 138-139.
[2] Li, X.J., He, J. (2020) Discussion on the reform of innovation and entrepreneurship course in media major. Media forum, 3(21), 145-147.
[3] Li, X.Y. (2020) Research on training strategies of film and television media professionals in universities under the background of mass entrepreneurship and innovation. News research guide, 11(01), 46-47.
[4] Chen, M. (2019) Research on the integration of media professional education and innovation and entrepreneurship education practice. Research on transmission power, 3(25), 208-209.
[5] Huang, L.Z., Gao, Z., Jiao, X.Y. (2018) Innovation and entrepreneurship education path of media major students under the integration of new media. Media forum, 1(20), 173-175.
[6] Dai, W. (2015) New ideas on the construction of university media practice platform from the perspective of media convergence. Journal of hubei university for nationalities, 33(06), 147-150.

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