Author(s)

Lingyi Wu ¹

Affiliation(s)

¹ Art School, Hubei University, Wuhan, Hubei, China

Corresponding Author

Lingyi Wu

ABSTRACT

Ginkgo culture is an important part of Chinese ecological and ideological culture. The Qianchong Ginkgo Community in Anlu City, Hubei Province, is one of China's only two remaining natural state ginkgo communities. With the advancement of digital animation, virtual reality, and other digital technologies, the dissemination of ginkgo culture through digital technology, as well as the realization of the digital collection, storage, and reproduction of ginkgo resources, can effectively solve the real problems of its dissemination in a single way, as well as the lagging innovation construction. Simultaneously, it contributes to the audience's cognition and perception of ginkgo culture, which is an effective way to protect and develop ginkgo culture.

KEYWORDS

digital technology, the city of Anlu, Ginkgo culture

CITE THIS PAPER

Lingyi Wu, Research on the Dissemination Strategy of Ginkgo Culture in Anlu with Digital Technology. Media and Communication Research (2022) Vol. 3: 38-42. DOI: http://dx.doi.org/10.23977/mediacr.2022.030107.

REFERENCES

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