Author(s)

Weiwei Ma ¹, Xuehong Zhao ¹, Baixin Zhou ¹, Yu Si ¹

Affiliation(s)

¹ Department of Management, Harbin Institute of Finance, Harbin, China

Corresponding Author

Weiwei Ma

ABSTRACT

Kedong Manchu embroidery has a deep cultural heritage, which urgently needs to be protected and spread. Therefore, improving the development level of non-genetic inheritance is an important way to strengthen cultural self-confidence and build a cultural power. In this paper, taking Kedong Manchu embroidery as the research object, based on SWOT analysis, the existing problems in the development of Kedong Manchu embroidery are analyzed, and the countermeasures and suggestions for the development of Kedong Manchu embroidery are put forward from the aspects of pricing, channels and promotion.

KEYWORDS

Rural revitalization, Kedong Manchu embroidery, Countermeasure and suggestion

CITE THIS PAPER

Weiwei Ma, Xuehong Zhao, Baixin Zhou, Yu Si, Research on the Problems and Countermeasures in the Development of Kedong Manchu Embroidery under the Strategy of Rural Revitalization. Agricultural & Forestry Economics and Management (2022) Vol. 5: 29-33. DOI: http://dx.doi.org/10.23977/agrfem.2022.050105.

REFERENCES

[1] Bai Jia, Bian Jiahui, Wang Huixiu. The development status and future inheritance of Hunan embroidery [J]. Modern Economic Information, 2019(07): 402-403.
[2] Chen Haonan, Li Xiaoya, Li Tao, Chen Ye, Chen Junhao, Li Qinxue, She Chengcheng. Commercial Development of Intangible Cultural Heritage from the Perspective of "Internet +" - Taking Han Embroidery as an Example [J]. Textile Report, 2021, 40(04): 37-39.
[3] Chen Shunli. Strategic Analysis of the Marketing Mode of Plateau Characteristic Agricultural Products from the Perspective of "Internet +"——Taking the Marketing Mode of Dali Yangbi Walnut in Yunnan as an Example [J]. China Business Review, 2019(10): 69-70.

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