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Marketing Strategy Analysis of Green Agricultural products -- Taking Daqing of Heilongjiang Province as an Example

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DOI: 10.23977/agrfem.2020.030101 | Downloads: 5 | Views: 666

Author(s)

Xueli Yang 1

Affiliation(s)

1 Heilongjiang Bayi Agricultural University, Daqing, Heilongjiang, China

Corresponding Author

Xueli Yang

ABSTRACT

Nowadays, food safety has been paid close attention to. People's consumption demand for safe and green agricultural products is constantly increasing. With the increasing green consciousness of consumers, green agricultural products will become an indispensable part of human pursuit of healthy life, which is the inevitable trend of development. In recent years, the status of agricultural products has been greatly improved, but there are still some problems to be improved in the marketing of urban agricultural products, such as the limitation of target customers, the lack of brand building, the weak marketing strength and the low market recognition. Based on the analysis of the consumption intention and purchase behavior of urban residents for green agricultural products, and on the basis of the analysis of typical foreign development models, this paper explores and puts forward marketing strategies to break through the development dilemma of green agricultural products, strengthen the brand construction of green agricultural products, optimize the logistics distribution and circulation system, and promote the construction of green agricultural products traceability platform with big data.

KEYWORDS

Green Agricultural Products, Marketing, Marketing Strategy

CITE THIS PAPER

Xueli Yang. Marketing Strategy Analysis of Green Agricultural products -- Taking Daqing of Heilongjiang Province as an Example. Agricultural & Forestry Economics and Management (2020) Vol. 3: 1-7. DOI: http://dx.doi.org/10.23977/agrfem.2020.030101.

REFERENCES

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[3] Xuan W. (2011) Analysis of green marketing. China market, (12): 50-52
[4] Ying W. (2019) Research on brand positioning and marketing strategy optimization of green agricultural products from the perspective of green production. Agricultural economy, (8): 127-129
[5] Meiyu L., Chengmin W. (2019) Research on Optimization of circulation channel mode of fresh agricultural products under the background of “Internet +”. Journal of Beijing Jiaotong University (SOCIAL SCIENCE EDITION) (1): 102-114

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