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Application of Pi Teaching Method in the Teaching of Advertising Practice

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DOI: 10.23977/curtm.2022.050515 | Downloads: 10 | Views: 636

Author(s)

Xiaoping Que 1, Maozheng Fu 1

Affiliation(s)

1 Hainan Vocational University of Science and Technology, Haikou, Hainan, 571126, China

Corresponding Author

Xiaoping Que

ABSTRACT

This paper studies the practice and application of PI teaching method in the course of advertising practice in Vocational Colleges from the following four aspects: 1. the basic introduction of PI teaching method; 2. PI teaching method implementation link; 3. Assessment and evaluation of PI teaching method; 4. Problems and solutions of PI teaching method.

KEYWORDS

Pi teaching method, Advertising practice, Vocational college

CITE THIS PAPER

Xiaoping Que, Maozheng Fu, Application of Pi Teaching Method in the Teaching of Advertising Practice. Curriculum and Teaching Methodology (2022) Vol. 5: 94-97. DOI: http://dx.doi.org/10.23977/curtm.2022.050515.

REFERENCES

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[3] Chen Rongxia. Preliminary exploration on the reform of project-based teaching curriculum of Marketing Specialty -- Taking the course of advertising theory and practice as an example [J]. Journal of Xiangyang vocational and technical college, 2016,15 (1): 105-109.
[4] Chen Weijing. Research on the curriculum construction and reform of advertising theory and practice based on OBE concept [J]. Win the future, 2021 (10): 70-71.
[5] Yang Yang, Zhao Hui. Layout, implementation and control of Situational Teaching -- Taking the course of advertising practice as an example [J]. Journal of Chifeng University (NATURAL SCIENCE EDITION), 2015,31 (20): 255-256.

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