Author(s)

Guaili Zhang ¹

Affiliation(s)

¹ Department of Finance and Economics, Guangdong AIB Polytechnic College, Guangzhou, China

Corresponding Author

Guaili Zhang

ABSTRACT

During the epidemic period, we responded positively to the call of the state to "suspend classes but continue learning". Based on the concept of constructivist teaching, this paper formulates teaching goals, organizes teaching content, designs classroom teaching activities and information-based teaching methods in teaching, in particular, explores the application and practical ideas of situational teaching method in teaching, and summarizes the design ideas and methods of pre-class, in-class and after-class scenario teaching. It has achieved very good teaching results: training the students' professional marketing skills such as speaking, writing, doing, practicing and applying, overcoming the limitation of teaching time and space, and expanding the depth and breadth of teaching, improving the innovative and challenging teaching by using the "four determinations" principle of constructivism in live teaching of "financial product marketing". To sum up, a good student-centered classroom has at least five elements: interesting, effective, efficient, generative and active participation.

KEYWORDS

"Four determinations" principle of constructivism, Situational teaching method, Live teaching; Student-centered teaching, The intelligentization of teaching means

CITE THIS PAPER

Guaili Zhang, The Practice and Exploration of Situational Teaching Method in Live Teaching of "Financial Product Marketing". Adult and Higher Education (2022) Vol. 4: 41-46. DOI: http://dx.doi.org/10.23977/aduhe.2022.040507.

REFERENCES

[1] Yu Shengquan, Wang Huimin. How to better organize online learning under extreme circumstances such as epidemic situation. China audio-visual education 2020(5)
[2] Yu Shengquan. There are four misunderstandings in the application of educational information products. [2019-08-13]. HTTP://EDU.NEWS.K618.CN/YC/201908/T20190813_17658475.HTML
[3] How to teach and learn of "stop classes and not stop learning" [2020-02-17]. http://www.moe.gov.cn/jyb_xwfb/s5147/202002/t20200217_421708.html 
[4] Junguo Tian. Top-up strategy, bottom-up performance, new method of training landing. BEIJING: Beijing United Publishing Company 2020(11). 
[5] Xue-ting Ji, Qi Liu. Research on the connotation and extension of situational teaching. Journal of Xi'an Eurasia University, 2007, 5(1), 60-62, 80
[6] In accordance with the standard of “One degree for both sexes”, the director-general of the Department of Higher Education of the Ministry of Education elaborated on the requirements of the construction of gold courses in China. [2018-11-24]. Http://www.360doc.com/content/18/1124/18/10096_796961616.shtml 
[7] Hongjun Xing, Wangxuan Tian. Classroom teaching evaluation theory: Reflection and construction. China Education Science 2020(3)

Sponsors, Associates, and Links

---

• Advances in Educational Technology and Psychology
  
  
• Curriculum and Teaching Methodology
  
  
• Transactions on Comparative Education
  
  
• Applied & Educational Psychology
  
  
• Advances in Vocational and Technical Education