Author(s)

He Liu ¹, Qunfang Liu ²

Affiliation(s)

¹ Sichuan Univ Sci & Engn, Sch Management, Zigong 643000, Peoples R China
² Sichuan Huaxin Modern Vocat Coll, Sch Ecommerce, Chengdu 610107, Sichuan, Peoples R China

Corresponding Author

Qunfang Liu

ABSTRACT

The training mode of marketing professionals is related to the competitiveness of students in the job market. According to the current demand standard of marketing talents from enterprises, the marketing major of Sichuan University of Science & Engineering puts forward the talent training concept of "student-centered, market-oriented and practical as the main line", and takes "practical-oriented, application-oriented and innovative middle and senior marketing elites" as the training goal, and the corresponding reform ideas are proposed from the design of curriculum system and teaching design to support the talent training goal. 

KEYWORDS

Marketing, Talent training mode, Curriculum system design, Teaching design

CITE THIS PAPER

He Liu, Qunfang Liu, Thinking about the Training Mode of Marketing Professional Talents. Adult and Higher Education (2022) Vol. 4: 30-33. DOI: http://dx.doi.org/10.23977/aduhe.2022.040505.

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Sponsors, Associates, and Links

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• Advances in Educational Technology and Psychology
  
  
• Curriculum and Teaching Methodology
  
  
• Transactions on Comparative Education
  
  
• Applied & Educational Psychology
  
  
• Advances in Vocational and Technical Education