Author(s)

Yaoye Yu ¹

Affiliation(s)

¹ Shenzhen Tourism College of Jinan University, Shenzhen, China

Corresponding Author

Yaoye Yu

ABSTRACT

In the context of the globalization of business and trade, the thesis is guided by the “cultural dimension theory” and focuses on the effective cross-cultural communication. With the expansion of global trade, the competition among multinational enterprises is becoming more and more fierce. Effective communication and management mode are of great importance to multinational enterprises. Enterprise managers should not only solve the problem of language communication, but also consider the impact of cultural differences in different countries on employees' values and cooperation ability.

KEYWORDS

Cultural dimension theory, Cross-cultural business negotiation, Multinational enterprises, Cross-cultural differences

CITE THIS PAPER

Yaoye Yu, Grasp Cultural Differences and Achieve Effective Communication. Lecture Notes on Language and Literature (2021) 4: 73-77. DOI: http://dx.doi.org/10.23977/langl.2021.41012.

REFERENCES

[1] Margaret Garnett Smallwood. The Need for Cross-Cultural Communication Instruction in U.S. Business Communication Courses. 2020, 83(2)
[2] Matthews. The role of distinct thought in the achievement of intercultural competence[J]. Intercultural Education,2020,31

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Media and Communication Research
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Journal of Sociology and Ethnology
  
  
• Advances in Broadcasting