Author(s)

Xiang XIAO ¹, Lian DUAN ²

Affiliation(s)

¹ Jilin University of the Arts, School Of Drama, Film and Television, Changchun, Jilin 130021, China
² School Of Media Science, School Of Media Journalism, Northeast Normal University, Changchun, Jilin 130117, China

Corresponding Author

Xiang XIAO

ABSTRACT

As artificial intelligence is used more and more in broadcast hosting, the concerns of related practitioners are also growing. At this time, the emergence of AI anchors has brought new opportunities and challenges to traditional announcers and hosts. This article will analyze the advantages of AI anchors and compare the responsibilities and tasks of hosts at this stage, demonstrate that the emergence of artificial intelligence has gradually led the broadcasting work to the stage of “crisis coexistence”, objectively look at the limitations of the broadcasting field, and explore the new definition of hosts, so as to turn crisis into opportunity and advocate the harmonious development of man and machine.

KEYWORDS

Artificial intelligence, AI anchor, Broadcast host

CITE THIS PAPER

Xiang XIAO, lian DUAN. Challenges and Opportunities Presented by AI Anchors to Hosts. Media and Communication Research (2021) 2: 29-33. DOI: http://dx.doi.org/10.23977/mediacr.2021.020105.

REFERENCES

[1] Liu Jia. Challenges and Countermeasures for Hosts Brought by “AI Synthetic Anchor” under the Background of Artificial Intelligence[J].West China Broadcasting TV.2019(17):148-149.
[2] Zhou Jing. The Advantages and Challenges of the Host Field under the Background of Artificial Intelligence[J]. Journalism Communication. News Communication, 2018(14):39-40.

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