Author(s)

Wenbo Zhao ¹

Affiliation(s)

¹ Jilin Engineering Normal University, Changchun 130052, Jilin Province, China

Corresponding Author

Wenbo Zhao

ABSTRACT

As a major way of publicity of Chinese Culture, New Year Picture is like a window showing core content of folk art in traditional culture to attract potential audiences by using words, images and role styles in pictures. New Year Pictures, as one of typical Chinese cultural semiotics, is worth to be explored to find out how it creates visual meaning to express the meanings and how it catches the attention of potential audiences. The paper is to explore the artistic essence of Traditional Narrative New Year Pictures from the perspective of Pierce's “deixis” and analyze the stages of CDA expressed in the paintings by way of description, interpretation, and explanation from semiotics.

KEYWORDS

CDA, New Year Pictures, the Legend of White Snake, semiotics

CITE THIS PAPER

Wenbo Zhao. Analysis on Traditional Narrative New Year Pictures from the perspective of semiotics: Taking the Legend of White Snake as an Example. Advances in Educational Technology and Psychology (2021) 5: 37-44. DOI: http://dx.doi.org/10.23977/aetp.2021.59005

REFERENCES

[1] Mirzoeff, N. (1999) An Introduction to Visual Culture. Routledge, London & New York. 
[2] Ouyang, X. and Jiang, X. (2013) Representational and Interpersonal: Iconography of Film Poster Based on Grammar Analysis. Art & Design, 5, 92-93. 
[3] Chen, M. (1994) Talking about Chinese Martial Arts Movies. Contemporary Cinema, 4, 68-75. 
[4] Kress, G. and van Leeuwen, T. (1996) Reading Images : The Grammar of Visual Design. Routledge, London. 
[5] Halliday, M.A.K. and Matthiessen, C. (2004) An Introduction to Functional Grammar. 3rd Edition, Routledge. 

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