Author(s)

Lijie Du ¹, Guangmei He ¹

Affiliation(s)

¹ Sichuan Tourism University, Chengdu, 610100, China

Corresponding Author

Lijie Du

ABSTRACT

Internet Celebrities, also known as "Internet celebrities", refers to people who are concerned by the public and become popular because of something or some action in real life and network. Their popularity is magnified by the promotion of the Internet because of their own characteristics. They are associated with the psychology of netizens, such as aesthetics, appreciation of ugliness, entertainment, stimulation, peeping, imagination and onlookers. They are sought after by the Internet intentionally or unintentionally. The emergence of Internet Celebrities is not as simple as we think. Although it has certain spontaneity, it is more under the joint action of network environment, media technology development, audience psychological appeal and other factors. It can be said that it is the result of comprehensive cooperation of multi interest community.

KEYWORDS

We media era, Internet celebrities, IP strategy, Value realization

CITE THIS PAPER

Lijie Du, Guangmei He. IP Strategy and Value Realization of Internet Celebrities in We Media Era. Adult and Higher Education (2021) 3: 56-60 DOI: http://dx.doi.org/10.23977/aduhe.2021.030213

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