Research on the Influence Mechanism of New Media Users' Perceived Value on Sticky Behavior
DOI: 10.23977/agrfem.2021.040109 | Downloads: 64 | Views: 1900
Author(s)
Shihu Zou 1
Affiliation(s)
1 College of Business Administration, Jiangxi University of Finance and Economics, Nanchang, P.R.C.
Corresponding Author
Shihu ZouABSTRACT
Under the background of "Internet plus" deepening and the whole industry informatization, the time for the integration of new media and industry has gradually matured. As a new form of communication with the Internet as the carrier, new media has incomparable advantages compared with traditional media. One of its basic characteristics is strong interaction. Using the new media platform to interact with users has become a new channel for many enterprises or organizations to understand users' needs and obtain the laws of consumption behavior. It not only brings new opportunities and challenges to enterprises and organizations, but also brings many topics for the research of users' information dissemination, management, mining and analysis. Based on sor theory, taking short video applications in the context of the Internet as an example, based on the original stimulus organism response model and combined with the perceived value theory, this paper analyzes the influencing factor model of short video application user perceived value on user stickiness, and discusses the impact of various value dimensions of short video applications on user stickiness, Finally, management suggestions for new media applications are put forward: increase user interaction to strengthen social attributes; Enrich content to enhance entertainment; Continuously motivate users to increase their sense of achievement; Improve the user privacy information protection mechanism, so as to increase user stickiness.
KEYWORDS
New media, Perceived value, Viscous behaviour, Case analysisCITE THIS PAPER
Shihu Zou. Research on the Influence Mechanism of New Media Users' Perceived Value on Sticky Behavior. Agricultural & Forestry Economics and Management (2021) Vol. 4: 45-54. DOI: http://dx.doi.org/10.23977/agrfem.2021.040109.
REFERENCES
[1] Liu, Z.N., Ma, Y. (2020). Development status and application strategy of short video marketing in the new media era. Western radio and television, (07), 83-84.
[2] Xiong, S.H. (2019). The current situation and development trend of tiktok user stickiness. Communication Research, 3(10), 229.
[3] Li, S.L. (2018). The impact of government new media interaction on user stickiness: the intermediary effect of perceived value. Think tank era, (37), 144 + 146.
[4] Guan, K.L. (2018). The mainstream media operation strategy after the revision of WeChat public number: take the WeChat official account of Xinhua official account as an example news and writing, 08, 99-101.
[5] Li, N.N. (2018). Thoughts on the development of digital publishing industry in Hangzhou in the new media era. Western radio and television, (03), 58-59.
[6] Hallowell, R. (1996). The Relationships of Customer Satisfaction, Customer, Loyalty, and Profitability: An Empirical Study. International Journal of Service Industry Management, 7, 27-42.
[7] Li, D.H, Browne, G.J. and Chau, P.Y.K. (2006). An Empirical Investigation of Web Site Use Using a Commitment-Based Model. Decision Sciences, 37(3), 427-444.
[8] Lia, F. and Whalley, J. (2002). Deconstruction of the telecommunications industry: From value chains to value networks. Telecommunications Policy, 26, 451-472.
[9] Wu, Y.L., Lin, C.E. and Wu, H.S. (2007). A research of value-net based business model and operating of m-commerce. Proceedings of the IFIP International Conference on e-Business, e-Services and e-Society, 10-12 October 2007, Wuhan, 568-577.
[10] Liu, Y, Liu, Y.Y. (2018). Research on reading characteristics and strategies on new media platform. Today media, 26(01), 22-23.
[11] Xie, X.F. (2017). Research on user stickiness promotion strategy of Yi class from the perspective of "micro culture". Journal of Fujian Medical University (SOCIAL SCIENCE EDITION), 18(02), 14-17.
[12] Dai, Z.L. (2017). Focus on user stickiness to develop wechat marketing. China market, (10), 123-124.
[13] Sun, J, Tang, S.K. (2016). Analysis of "wechat" science communication mode in the new media environment. Popular science research, 11(05), 10-16 + 97.
[14] Qi, H, Zhao, Y.L. (2016). Analysis of user stickiness of news app from the perspective of communication -- Taking "reading news together" as an example. Modern audio visual, (06), 33-36.
[15] Cai, B.Z. (2015). Countermeasures to enhance user stickiness of mountain broadcasting under the background of new media integration. Southeast communication, (05), 121-124.
[16] Ha, W. (2014). Analysis on the strategy of strengthening the integration of traditional media and new media -- Taking CCTV3 QR code interactive platform as an example. Modern communication (Journal of Communication University of China), 36(07), 154-155.
Downloads: | 3974 |
---|---|
Visits: | 124290 |
Sponsors, Associates, and Links
-
Information Systems and Economics
-
Accounting, Auditing and Finance
-
Industrial Engineering and Innovation Management
-
Tourism Management and Technology Economy
-
Journal of Computational and Financial Econometrics
-
Financial Engineering and Risk Management
-
Accounting and Corporate Management
-
Social Security and Administration Management
-
Population, Resources & Environmental Economics
-
Statistics & Quantitative Economics
-
Social Medicine and Health Management
-
Land Resource Management
-
Information, Library and Archival Science
-
Journal of Human Resource Development
-
Manufacturing and Service Operations Management
-
Operational Research and Cybernetics