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Salesperson Compensation Contract Design Based on Multi-agent Principal Agent Model

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DOI: 10.23977/agrfem.2018.11002 | Downloads: 21 | Views: 3139


Hongyan Liu 1


1 Economics and Management Department, North China Electric Power University, Baoding City, Hebei Province, China

Corresponding Author

Hongyan Liu


The effective and efficient motivation of the sales personnel affects the sales of a firm directly. This paper studies the incentive effects of different compensation contracts under the framework of multi-agent principal agent model, and finds that the optimal contract is not the one that ties one salesperson’s compensation to his own performance, but the one that ties his compensation to all the salespersons’ performance. Factors that influence the incentive degree are also discussed.


Compensation incentive, Multi-agent principal agent model, Sales system


Hongyan, L., Salesperson Compensation Contract Design Based on Multi-agent Principal Agent Model. Agricultural & Forestry Economics and Management (2018) 1: 7-13.


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