Education, Science, Technology, Innovation and Life
Open Access
Sign In

Thinking on the Marketing and Promotion Mode of Agricultural Products in the Context of Internet Plus

Download as PDF

DOI: 10.23977/agrfem.2018.11001 | Downloads: 105 | Views: 5593

Author(s)

Gaojie Jin 1

Affiliation(s)

1 Wenzhou Vocational & Technical College, Wenzhou. 325035, China

Corresponding Author

Gaojie Jin

ABSTRACT

With the advent of the mobile Internet era, marketing communication began to move into a new era of "micro-marketing". The rise of WeChat has led to a wave of business on the mobile Internet, that is, e-commerce is shifting from traditional e-commerce to mobile e-commerce. At the same time, smartphone upgrades have accelerated the shift. Therefore, the era of traditional online shopping will also stride into the era of micro-marketing.

KEYWORDS

Agricultural products, promotion, marketing.

CITE THIS PAPER

Gaojie, J., Thinking on the Marketing and Promotion Mode of Agricultural Products in the Context of Internet Plus. Agricultural & Forestry Economics and Management (2018) 1: 1-6.

REFERENCES

[1]Magdalini Vasileiou,Jennifer Rowley. Marketing and promotion of e-books in academic libraries[J]. Journal of Documentation,2011,67(4).
[2]Jennifer Rowley. Promotion and marketing communications in the information marketplace[J]. Library Review,1998,47(8).
[3]Nicole T. Moulding. “Love your body, move your body, feed your body”: Discourses of self-care and social marketing in a body image health promotion program[J]. Critical Public Health,2007,17(1).
[4]Pisal Yenradee,Kittipong Piyamanothorn. Integrated aggregate production planning and marketing promotion: model and case study[J]. International Journal of Management Science and Engineering Management,2011,6(2).
[5]Mah Manuel W,Tam Yat Cho,Deshpande Sameer. Social marketing analysis of 20 [corrected] years of hand hygiene promotion.[J]. Infection Control & Hospital Epidemiology,2008,29(3).
[6]Gosselin Pierre,Poitras Philippe. Use of an internet "viral" marketing software platform in health promotion.[J]. Journal of Medical Internet Research,2008,10(4).
[7]I. Kagan RN, PhD,E. Biran RN, BA,L. Telem RN, BA,N. Steinovitz RN, BA,D. Alboer RN, BA,K.L. Ovadia RNM, MPHA,S. Melnikov RN, PhD. Promotion or marketing of the nursing profession by nurses[J]. International Nursing Review,2015,62(3).
[8]M. Stead,A. M. MacKintosh,A. Findlay,L. Sparks,A. S. Anderson,K. Barton,D. Eadie. Impact of a targeted direct marketing price promotion intervention (Buywell) on food‐purchasing behaviour by low income consumers: a randomised controlled trial[J]. Journal of Human Nutrition and Dietetics,2017,30(4).
[9]Rall M,Meyer S M. The role of the registered nurse in the marketing of primary healthcare services, as part of health promotion.[J]. Curationis,2006,29(1).
[10]Blair J E. Social marketing: consumer focused health promotion.[J]. AAOHN journal : official journal of the American Association of Occupational Health Nurses,1995,43(10).
[11]García España F,March Cerdá J C,Gómez Villegas I. [Social marketing applied to condom promotion: a proposal for intervention in groups at risk for sexually transmitted diseases].[J]. Gaceta sanitaria / S.E.S.P.A.S,1994,8(43).
[12]Fontana S A. Marketing health promotion: hitting or missing the target in occupational health.[J]. AAOHN journal : official journal of the American Association of Occupational Health Nurses,1993,41(10).
[13]Wilson B R,Hayes T J. Marketing health promotion to corporations: overcoming the cost/benefit problem through a customer orientation.[J]. Journal of ambulatory care marketing,1991,5(1).
[14]Grace V M. The marketing of empowerment and the construction of the health consumer: a critique of health promotion.[J]. International journal of health services : planning, administration, evaluation,1991,21(2).
[15]. Social marketing campaign swaps condoms for bottle tops.[J]. Global AIDSnews : the newsletter of the World Health Organization Global Programme on AIDS,1993(2).
[16]Xia Yuan,Deshpande Sameer,Bonates Tiberius. Effectiveness of Social Marketing Interventions to Promote Physical Activity Among Adults: A Systematic Review.[J]. Journal of physical activity & health,2016,13(11).
[17]Martin Boisen,Kees Terlouw,Peter Groote,Oscar Couwenberg. Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion[J]. Cities,2017.
[18]Ergun Gide,S M Riad Shams. The role of web-based promotion on the development of a relationship marketing model to enable sustainable growth[J]. Procedia Computer Science,2011,3.
[19]S.K. Patil,Pranita Pradhan. Library Promotion Practices and Marketing of Library Services: A Role of Library Professionals[J]. Procedia - Social and Behavioral Sciences,2014,133.
[20]Icard Larry D,Bourjolly Joretha N,Siddiqui Nushina. Designing social marketing strategies to increase African Americans' access to health promotion programs.[J]. Health & Social Work,2003,28(3).

Downloads: 4302
Visits: 133517

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.