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Thinking on the Marketing and Promotion Mode of Agricultural Products in the Context of Internet Plus

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DOI: 10.23977/agrfem.2018.11001 | Downloads: 53 | Views: 2090

Author(s)

Gaojie Jin 1

Affiliation(s)

1 Wenzhou Vocational & Technical College, Wenzhou. 325035, China

Corresponding Author

Gaojie Jin

ABSTRACT

With the advent of the mobile Internet era, marketing communication began to move into a new era of "micro-marketing". The rise of WeChat has led to a wave of business on the mobile Internet, that is, e-commerce is shifting from traditional e-commerce to mobile e-commerce. At the same time, smartphone upgrades have accelerated the shift. Therefore, the era of traditional online shopping will also stride into the era of micro-marketing.

KEYWORDS

Agricultural products, promotion, marketing.

CITE THIS PAPER

Gaojie, J., Thinking on the Marketing and Promotion Mode of Agricultural Products in the Context of Internet Plus. Agricultural & Forestry Economics and Management (2018) 1: 1-6.

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