Thinking on the Marketing and Promotion Mode of Agricultural Products in the Context of Internet Plus
DOI: 10.23977/agrfem.2018.11001 | Downloads: 53 | Views: 2090
Gaojie Jin 1
1 Wenzhou Vocational & Technical College, Wenzhou. 325035, China
Corresponding AuthorGaojie Jin
With the advent of the mobile Internet era, marketing communication began to move into a new era of "micro-marketing". The rise of WeChat has led to a wave of business on the mobile Internet, that is, e-commerce is shifting from traditional e-commerce to mobile e-commerce. At the same time, smartphone upgrades have accelerated the shift. Therefore, the era of traditional online shopping will also stride into the era of micro-marketing.
KEYWORDSAgricultural products, promotion, marketing.
CITE THIS PAPER
Gaojie, J., Thinking on the Marketing and Promotion Mode of Agricultural Products in the Context of Internet Plus. Agricultural & Forestry Economics and Management (2018) 1: 1-6.
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