Author(s)

Chen Ning ¹, In-jae Kim ¹

Affiliation(s)

¹ Hoseo University, 31499, South Korea

Corresponding Author

In-jae Kim

ABSTRACT

With the rapid development of technology and the emergence of new media such as the Internet, this is not only a challenge, but also an opportunity for traditional media means and communication methods. As a new social force, the influence of sports media on college students is gradually increasing, and it is developing into an important way to influence college students' participation in sports. This article uses the status quo of sports participation behaviors of students of different ages, genders and majors in Dalian University to summarize the influencing factors influencing sports participation behaviors of Dalian University students, and tries to use the “audience segmentation theory” in Educational Communication. Put forward innovative sports media methods, use sports media to change the single status quo of the ways and forms of college students' participation in sports, improve the quality of college students' sports life, and cultivate their lifelong awareness of sports.

KEYWORDS

Sports media, University students, Internet

CITE THIS PAPER

Chen Ning, In-jae Kim. Analysis on the Status Quo of Dalian University Students' Contact with Sports Media. Journal of Human Movement Science (2021) 2: 1-5. DOI: http://dx.doi.org/10.23977/jhms.2021.020201.

REFERENCES

[1] Zhang Li. Sports media market research [M]. Beijing: Department of Policies and Regulations of the State Sports General Administration, Beijing: China Sports Market Research, 2000.65-83.
[2] Yan Daocheng. Audience needs are the driving force for the development of media influence [J] Journal of Chongqing Jiaotong University (Social Science Edition) 2005, 5(l): 86-88
[3] Yang Chun. A Brief Talk on Audience Psychology and Communication Effects [J]. News Knowledge, 2002(6): 27-28
[4] Wang Hui et al. The relationship between school sports and mass media [J] Journal of Physical Education 2004, 5 (10): 11-13
[5] Wang Huilin. Empirical and theoretical research on the influence of sports information from mass media on the sports life of Chinese college students, [D] Beijing Sport University 2003

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