Author(s)

Ming Yang ¹

Affiliation(s)

¹ Chongqing Polytechnic University of Electronic Technology, Chongqing, 401331, China

Corresponding Author

Ming Yang

ABSTRACT

The rapid development of generative artificial intelligence technology has provided a brand-new technological foundation for the in-depth reform of vocational education teaching modes. As a concrete carrier of generative artificial intelligence in educational scenarios, virtual digital humans are reshaping the basic paradigms of teacher-student interaction, knowledge transmission and ability cultivation in classroom teaching. Focusing on the classroom of E-commerce major in higher vocational colleges, this study systematically discusses the role positioning, interaction mechanism and effectiveness generation logic of generative AI-driven virtual digital humans in teaching scenarios, constructs a four-dimensional interaction model of "AI agent — learner — teaching content — industrial scenario", and puts forward a systematic path optimization scheme from the dimensions of curriculum reconstruction, teaching mode innovation, in-depth integration of industry and education, iteration of teachers' ability, and reshaping of evaluation system. The study aims to provide theoretical support and practical guidance for the digital transformation of E-commerce major classrooms in higher vocational colleges, and promote the paradigm leap of vocational education from "simulated training" to "real participation".

KEYWORDS

Generative Artificial Intelligence; Virtual Digital Human; E-commerce Major; Digital Transformation of Classroom Teaching; Path Optimization

CITE THIS PAPER

Ming Yang. Research on Optimization of Digital Transformation Path of E-commerce Major Classroom Empowered by Virtual Digital Humans Driven by Generative Artificial Intelligence. Curriculum and Teaching Methodology (2026). Vol. 9, No. 4, 90-100. DOI: http://dx.doi.org/10.23977/curtm.2026.090413.

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Sponsors, Associates, and Links

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• Advances in Educational Technology and Psychology
  
  
• Transactions on Comparative Education
  
  
• Applied & Educational Psychology
  
  
• Advances in Vocational and Technical Education
  
  
• Adult and Higher Education