Author(s)

Jing An ¹

Affiliation(s)

¹ Faculty of Humanities and Arts, Macau University of Science and Technology, Macau, 999078, China

Corresponding Author

Jing An

ABSTRACT

This study systematically sorts out the profound reshaping of the communication pattern of marriage and childbearing knowledge by new media technologies. Through theoretical tracing and mode examination, it is found that the communication structure has shifted from a single authoritative source to multi-subject collaboration, and the content presents fragmented and emotionalized characteristics. This not only broadens the coverage of information but also gives rise to practical dilemmas such as information distortion and dilution of scientific authority. The study further points out that the audience's cognitive behavior presents a new mechanism of active searching and community dependence, while algorithmic push has also intensified the differentiation of ideological groups. To address these challenges, this paper advocates constructing a hierarchical content production and review system, promoting the cultivation of professional communication subjects, and organically integrating online communication into the offline community public service network, so as to explore a practical path that balances scientific accuracy, communication efficiency and social integration, and provide theoretical support and strategic references for the popularization of healthy marriage and childbearing concepts.

KEYWORDS

New Media Environment; Communication of Marriage and Childbearing Knowledge; Communication Mode; Practical Path; Information Ecological Governance

CITE THIS PAPER

Jing An. Research on the Communication Mode and Practical Path of Marriage and Childbearing Knowledge in the New Media Environment. Media and Communication Research (2026). Vol. 7, No.1, 108-114. DOI: http://dx.doi.org/10.23977/mediacr.2026.070117.

REFERENCES

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[2] Zhao Lianjun. Continuously Deepening the Construction of New Marriage and Reproduction Culture to Build a Multidimensional Fertility-Friendly Society [J]. Health China Observation, 2025, (11):86-89.
[3] Li Renhui, You Wubing. Characteristics, Risks, and Coping Strategies of Youth Marriage and Reproduction Perspectives in the Digital Intelligence Era [J]. Journal of Qiqihar University (Philosophy and Social Sciences Edition), 2025, (09):5-11. DOI: 10.13971/j.cnki.cn23-1435/c.2025.09.002.
[4] Jiang Zhou. Research on the Trends and Guidance Strategies for Non-Traditional Marriage and Fertility Concepts in the New Media Environment—A Communication Analysis Based on Monogamy, Abstinence from Marriage, and Infertilityism [J]. Journal of News Research, 2025,16(17):33–40. DOI: 10.26918/j.xwyjdk.2025.17.006.
[5] Zhou Xianzhang, Shen Wenjin, Yin Yi. Analysis of the rationale for conducting school marriage and fertility culture education under the background of demographic structure changes [J]. Education Science Forum, 2025, (03):25-30.

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