Author(s)

Manlin Sun ¹

Affiliation(s)

¹ Beijing Film Academy, Beijing, China

Corresponding Author

Manlin Sun

ABSTRACT

The "Break Out of Their Niche" of film and television culture is an important symbol of cultural communication under the background of media convergence, whose core is to break the circle barriers and realize the wide radiation of cultural value. As the core driving force for the "Break Out of Their Niche" of film and television, cross-media creation provides a feasible path for film and television culture to break through the inherent communication boundaries through narrative extension, text integration, subject participation and industrial linkage. Based on the perspective of cross-media creation, this paper explores the generation logic and key paths of the "Break Out of Their Niche" of film and television, sorts out the guarantee mechanisms and optimization strategies in practice, excavates the in-depth connection between cross-media creation and the "Break Out of Their Niche" of film and television, and provides theoretical reference and practical reference for the high-quality communication of film and television culture.

KEYWORDS

Film and Television Cultural Communication; "Break Out of Their Niche" Phenomenon; Transmedia Creation; Implementation Pathways

CITE THIS PAPER

Manlin Sun. A Study on the "Break Out of Their Niche" Phenomenon in Film and Television Cultural Communication: A Transmedia Creation Perspective. Media and Communication Research (2026). Vol. 7, No.1, 102-107. DOI: http://dx.doi.org/10.23977/mediacr.2026.070116.

REFERENCES

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[2] Zhang Xi. "Reconstructing Interactivity and Participation in Film Cultural Communication in the New Media Era"[J]. Film Literature, 2025, (17): 32–37.
[3] Dai Yuanchu, Liu Yichuan. A Preliminary Exploration of Pathways for Achieving a "Fusion" in the Dissemination of Mainstream Values Through Multi-Platform Collaboration: With a Discussion on the Dissemination Effects of the 2022 China Online Audio-Visual Annual Gala [J]. Journal of Chinese Radio, Television and Film, 2022(4):4.
[4] Velasco H A ,Matsumoto M ,Santos D S , et al. Digitalization of cultural industries: Evidence from the official Spider-Man movie TikTok account[J].Convergence,2026,32(1):3-32.
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