Author(s)

Xiaoyu Jin ¹

Affiliation(s)

¹ Kunming University of Science and Technology, Kunming, 650000, Yunnan, China

Corresponding Author

Xiaoyu Jin

ABSTRACT

Yunnan is known as the "Kingdom of Plants" and the "Garden of the World". 80% of the world's fresh cut flowers come from Yunnan, and the huge profit sales have also upgraded Yunnan's flower industry to a key support object for Yunnan's economic development. Therefore, Yunnan's flower industry is often referred to as the "Beautiful Economy". However, Yunnan's flower industry is not only reflected in economic development, but also has a certain impact on the cultural field. It can be said that Yunnan's flowers are also a symbol of its own identity word. When it comes to Yunnan, Yunnan's flowers will come to mind. At the same time, Yunnan Province also relies on its own resources and geographical advantages to use flowers as a medium of communication, promoting them to neighboring countries and forming a unique promotion path and communication method.

KEYWORDS

Yunnan flowers; Yunnan Flower Industry; International brand building

CITE THIS PAPER

Xiaoyu Jin. From "Beautiful Economy" to "Cultural Symbols": A Study on the International Communication Strategy of Yunnan Flower Brands. Media and Communication Research (2026). Vol. 7, No.1, 88-93. DOI: http://dx.doi.org/10.23977/mediacr.2026.070114.

REFERENCES

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[3] Li Jiaoe, Feng Yan, Kong Qingwen, et al. SWOT Analysis and Strategic Selection of Yunnan Flower Industry Development [J]. Southeast Horticulture, 2016,4 (01): 27-30.
[4] Huang Shan, Hu Xiaohong, Chen Yaoting. Exploration of Cultural Translation Strategies for the World Flower Grand View Garden Scenic Area from the Perspective of Functional Equivalence Theory [J]. Modern and Ancient Culture and Creativity, 2025 (22): 106-108.
[5] Jiao Gang. Building a Flower Industry Platform to Promote the Comprehensive Upgrading of Yunnan's Flower Industry [J]. Economic Issues Exploration, 2004 (5): 3. DOI: 10.3969/j.issn.1006-2912.2004.05.025
[6] Shen Cunwei. Building the Flower Industry and Enjoying the Flower Economy [J]. Rural Prosperity, 2024 (23): 4-5.

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