Author(s)

Wenbin Zhuang ¹, Xinzhe Liao ¹

Affiliation(s)

¹ School of film and Media, Communication University of Kunming, Kunming, China

Corresponding Author

Wenbin Zhuang

ABSTRACT

The Husa silverware forging skill of the Achang ethnic group is a provincial-level intangible cultural heritage in Yunnan. At present, it faces problems such as narrow dissemination scope and low recognition among young groups. Taking this skill as the research object, this paper extracts core craftsmanship and cultural symbols through 338 audience surveys and field visits, and constructs an intangible cultural heritage visualization communication system featuring "craftsmanship restoration - symbol visualization - scene immersion" by using digital light and shadow technologies such as light and shadow animation production and light and shadow scene modeling. Design practice is completed combining three scenarios: intangible cultural heritage inheritance hall, online platform and rural cultural tourism. Verification results indicate that 91% of young audiences are willing to share the visualized content, and the rural cultural tourism scenario has covered more than 500 tourists. The research shows that digital light and shadow technology can present intangible cultural heritage in a more intuitive and vivid form, effectively expand the dissemination scope, improve the acceptance of young groups, and provide a feasible path for the innovative communication of traditional skills of ethnic minorities.

KEYWORDS

Husa silverware forging skills; digital light and shadow technology; intangible cultural heritage visualization; innovative communication; ethnic minority skills

CITE THIS PAPER

Wenbin Zhuang, Xinzhe Liao. Research on the Application of Digital Light and Shadow Technology in the Visualization of Husa Silverware Forging Skills of the Achang Ethnic Group. Media and Communication Research (2026). Vol. 7, No.1, 81-87. DOI: http://dx.doi.org/10.23977/mediacr.2026.070113.

REFERENCES

[1] Yunnan Provincial Department of Culture and Tourism.(2025). Yunnan development report on digital protection of intangible cultural heritage (Technical Report).Kunming: Yunnan Provincial Department of Culture and Tourism.
[2] Zhang,J.(2024).Research on digital technology empowering traditional craft visualization. Research on the Protection of Intangible Cultural Heritage,11(2),58-65.
[3] Yang,H.(2025).Paths and strategies for cross-border communication of intangible cultural heritage. Media Research,16(2),36-43.
[4] Li,A.J.(2024).Application of digital light and shadow in traditional craft exhibition. Decoration,38(8),67-73.
[5] Li,M.(2024).Application specifications of digital light and shadow technology in traditional skill visualization. Digital Technology and Application,42(7),189-193.
[6] Zhang,S.Y.(2025).Design and practice of intangible cultural heritage digital box. Cultural Tourism Technology,8(3),45-52.
[7] Wang,L.(2024).Research on the evaluation system of digital communication effect of ethnic minority intangible cultural heritage. Ethnic Art Studies,37(3),102-110.

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