Author(s)

Yuxin Chen ¹

Affiliation(s)

¹ University of Shanghai for Science and Technology, Shanghai, 200000, China

Corresponding Author

Yuxin Chen

ABSTRACT

As a big domestic animation film in 2025, "Nobody" burst out in the summer holiday, becoming a new milestone in the two-dimensional animated film in Chinese film history. As a cultural carrier, this film carries the spiritual identity of Chinese traditional cultural thoughts such as "filial piety" culture and family concept, debate between "righteousness and benefit" Confucianism, "the holy man has no name" Chuang-tzu thought, music and customs, etc. It has made the decoding of traditional mythological story and the cultural innovation of multi-dimensional narrative clues to adapt to social development. It puts forward creative expression for the future to continue to build the universe of mystery culture and use digital intelligent technology to shape IP image. This paper is going to use Clifford Geertz's "thick description" methodology in "The Interpretation of Cultures" to study and analyse the narrative of Chinese traditional culture in film "Nobody".

KEYWORDS

Cultural Phenomenology, Film "Nobody", Cross-Media Narrative

CITE THIS PAPER

Yuxin Chen. The New Digital Expression of Chinese Traditional Culture-Analysis of the Cultural Phenomenon of Chinese Animated Film "Nobody". Media and Communication Research (2026). Vol. 7, No.1, 60-66. DOI: http://dx.doi.org/10.23977/mediacr.2026.070110.

REFERENCES

[1] Yang Jianhai, Zang Zheng. From filial piety to filial piety towards the elderly: historical reflections and modern transformations of traditional filial culture [J]. Journal of Hainan University (Social Sciences),2025,43(4):193-200
[2] Ren Jiantao. "Extending Self-examination to Others" and the Emotional Approach of the Construction of "Chinese Nation" [J]. Literature, History, and Philosophy,2021(3):42-61+252-253
[3] Liu Kui, Chen Xiaoxia. The Practical Significance of Mencius' "Three Debate Thoughts" in Building a Community of Shared Future for Mankind [J]. Journal of Jining University,2023,44(3):13-19
[4] Wand Ping, Li Yanying. Nobody: The Modern Transposition and Aesthetic Rebirth of Classica l Chinese Cultural Spirit [J/OL]. Journal of North University of China(Social Science Edition),1-7[2026-03-05]. https://link.cnki.net/urlid/14.1329.C.20260119.1234.004.
[5] Shi Ziyi. Analysis of the Inheritance and Innovative Interpretation of Traditional Cultural Narratives and Eastern Values in Animated Films——Taking Yao-Chinese Folktales as an Example [J]. Toys World, 2025, (05):69-71.
[6] Sina Finance. IP linkage of more than 2.5 billion yuan market, reveal the 'monster' 'magic' broken circle' https://finance.sina.com.cn/jjxw/2025-11-03/doc-infwapix2776291.shtml

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