Author(s)

Yao Tang ¹

Affiliation(s)

¹ School of Foreign Languages, Qiannan Normal University for Nationalities, Duyun 558000, China

Corresponding Author

Yao Tang

ABSTRACT

With the development of world trade, the exchanges of domestic and foreign commodities are becoming frequent. To make customers know more products and promote sales, the translation of brand names is inevitable. Brand names can be accepted by consumers only after accurate and appropriate translations, so as to achieve the purpose of promoting products and establishing images. This essay takes the memetic theory as a guide, and analyses the translation of perfume brand names from the perspective of pragmatic equivalence. By using equivalent substitution strategy and homophonic allusion strategy to analyze the practical examples of E-C translation of perfume brand names, and then summary the feasibility and usability of E-C translation of brand names under the theory of memetics.

KEYWORDS

Memetics, E-c translation of brand names, Perfume brands, Translation strategies

CITE THIS PAPER

Yao Tang. Research on the Application of Information Technology in Kindergartens in China——Scientific Metro-logical Analysis Based on CNKI Literature. Advances in Educational Technology and Psychology (2021) 5: 8-13. DOI: http://dx.doi.org/10.23977/aetp.2021.56002.

REFERENCES

[1] Dawkins, R. The Selfish Gene . Oxford: Oxford University Press, pp. 192-193, 1976.
[2] Dawkins, R. The Blind Watchmaker. Essex: Longman, pp. 109-110, 1986.
[3] Dennett, Daniel C. “Memes and the exploitation of imagination”. Journal of Aesthetics and Art Criticism,vol .2, pp. 127-135, 1990.
[4] Chesterman, A. Memes of Translation: The Spread of Ideas in Translation Theory. Amesterdam: John Benjamins Publishing Company, pp.121-132, 1997.
[5] Ziran, He & Xuelin, He. “ Memetics and social sayings”. Modern Chinese, vol.2, pp. 200-209, 2003.

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