Author(s)

Zhang Cheng ¹

Affiliation(s)

¹ School of Innovation and Creativity, Xiamen University, Zhangzhou, Fujian, 363105, China

Corresponding Author

Zhang Cheng

ABSTRACT

With the widespread application of digital technologies such as virtual reality and augmented reality in the cultural domain, the traditional methods of cultural inheritance are facing new opportunities and challenges. This paper explores how digital media art can enhance the dissemination of traditional culture and audience engagement through innovative visual storytelling and interactive experiences. The study combines case analysis with user research, using representative cases like Digital Forbidden City to analyze how digital media reshapes the presentation of cultural symbols and evaluates its impact on public cultural identity. The findings indicate that interactive design-based digital media art can enhance the audiences immersive experience, improve the effectiveness of cultural dissemination, and promote the digital re-creation of cultural content. The paper further proposes a framework for cultural heritage strategies based on visual storytelling and interactive experiences, providing theoretical support and practical guidance for the future digital development of traditional culture.

KEYWORDS

Digital Media Art, Cultural Heritage, Visual Narrative, Interactive Experience, Cultural Identity

CITE THIS PAPER

Zhang Cheng. From visual narrative to interactive experience: innovative application of digital media art in the inheritance of traditional culture. Media and Communication Research (2026). Vol. 7, No.1, 50-59. DOI: http://dx.doi.org/10.23977/mediacr.2026.070109.

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