Author(s)

Xiang Du ¹

Affiliation(s)

¹ The Knox School 541 Long Beach Rd Saint James, NY, 11780, USA

Corresponding Author

Xiang Du

ABSTRACT

This paper focuses on four typical cognitive biases in business negotiations—anchoring effect, confirmation bias, framing effect, and overconfidence—analyzing their impact on negotiation processes and outcomes. It further explores the theoretical foundations and training approaches of psychological interventions for correcting these biases. By designing targeted training programs, incorporating situational simulations and feedback mechanisms, and establishing multi-dimensional evaluation metrics, the study verifies the positive effects of interventions in enhancing negotiation rationality, improving risk assessment accuracy, and optimizing outcome quality.

KEYWORDS

Business Negotiation; Cognitive Bias; Psychological Intervention; Training Effectiveness

CITE THIS PAPER

Xiang Du, Research on Cognitive Biases in Business Negotiations and the Effectiveness of Psychological Intervention Training. Applied & Educational Psychology (2025) Vol. 6: 145-150. DOI: http://dx.doi.org/10.23977/appep.2025.060319.

REFERENCES

[1] Jia, C. (2019). Cognition of Business English and Business Culture in Anglo-American Business Negotiations. Modern Marketing (Business Edition), (5), 137.
[2] Zhao, X., & Liu, Y. (2022). Entrepreneurial Passion, Improvisational Combination, and Ambidextrous Innovation in New Ventures: The Moderating Role of Failure Learning. Business Research, 29(2), 21–29.
[3] Chen, C., Zhang, J., & Li, J. (2020). Entrepreneurial Passion: Research Status and Future Prospects. China Human Resources Development, 37(10), 109–125.

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