Author(s)

Lun Wang ¹, Xiaowen Gu ¹

Affiliation(s)

¹ Jingdezhen Ceramic University, Jingdezhen, Jiangxi, China

Corresponding Author

Lun Wang

ABSTRACT

Against the backdrop of increasingly intense competition for international discourse power, cultural communication has become a crucial pathway for enhancing a country's soft power and discourse influence. As an outstanding representative of China's fine traditional culture, the international dissemination of Chinese ceramic culture is not only an output of culture but also a process of discourse construction and power generation. However, it currently faces bottlenecks such as inconsistent terminology translation and ineffective communication. Based on the theory of international discourse power, this study systematically categorizes the terminology of Chinese ceramics into five types: Technical Terms, Material Terms, Terms of Forms, Decorative Terms, as well as Historical and Regional Terms. On this basis, three communication pathways are proposed: first, establishing a Chinese-English parallel corpus of ceramic terminology to promote standardization in English translation; second, improving the translation strategies for culture-loaded terms and culture-specific terms, advocating transliteration supplemented by explanatory annotations; and third, strengthening the translation of classical ceramic literature and leveraging Generative Artificial Intelligence (GAI)-assisted translation practices. Through systematic translation and effective communication of terminology, the international recognition and discourse power of Chinese ceramic culture can be significantly enhanced, providing both theoretical and practical support for China's cultural "going global" strategy.

KEYWORDS

International Discourse Power; Ceramic Terminology; Transliteration Strategy; Parallel Corpus; Culture Communication

CITE THIS PAPER

Lun Wang, Xiaowen Gu, Research on the Translation and Dissemination of Chinese Ceramic Terminology from the Perspective of International Discourse Power. Lecture Notes on Language and Literature (2025) Vol. 8: 118-123. DOI: http://dx.doi.org/10.23977/langl.2025.080418.

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