Author(s)

Ke Ren ¹

Affiliation(s)

¹ Department of Foreign Linguistics and Applied Linguistics, Xi'an International Studies University, Xi'an, China

Corresponding Author

Ke Ren

ABSTRACT

In recent years, with the continuous expansion of the field of discourse analysis, the concept of multi-modal discourse analysis came into being. According to the multi-modal discourse analysis, Kress and Van Leeuwen proposed the novel theory—visual grammar. It includes three perspectives: representational meaning, interactive meaning, and compositional meaning. Based on the the multi-modal discourse analysis, the movie poster is a typical application object, demonstrating the close connection between linguistic symbols and non-linguistic symbols. Based on the theory of visual grammar, this paper conducts a multi-modal discourse analysis of the movie poster of The Great Gatsby. By deeply analyzing the movie poster, it can reveal the profound social phenomena and atmosphere hidden behind the movie, capturing the stories behind it and helping the audience better understand the meaning that the movie intends to convey. At the same time, it can also enhance the promotional effect and influence of the movie.

KEYWORDS

Multi-modal discourse analysis; The Great Gatsby; visual grammar

CITE THIS PAPER

Ke Ren, The Multi-modal Discourse Analysis of the Movie Poster The Great Gatsby from the Perspective of Visual Grammar. Lecture Notes on Language and Literature (2025) Vol. 8: 49-54. DOI: http://dx.doi.org/10.23977/langl.2025.080107.

REFERENCES

[1] Kress G, Leeuwen VT. (2006). Reading Images: The Grammar of Visual Design(2th Edition). Taylor and Francis.
[2] Song Jinting, Chen Youjun.(2025). Discourse Analysis of Black Myth: Wukong from a Multimodal Perspective. New Chu Culture, 3, 93-96. 
[3] Zhao Anxin, Wu Yuanning, Liu Fen. (2025) Translation Methods of Subtitles in Foreign Propaganda Short Videos from the Perspective of Multimodal Discourse Analysis: A Case Study of the "Yang Xiaoxin" Series of Short Videos by China News Service. Journal of Changsha University, 39(01), 72-77.  
[4] Lai Mengqi. (2024). The Overseas Communication of Chinese Films from the Perspective of Multi-modal Translation: Taking the Poster of the Film The Battle at Lake Changjin as an Example. Jin Gu Wen Chuang (Modern and Ancient Cultural Creations), 44, 84-87.  
[5] Wang Yihan. (2023). A Multi-modal Discourse Analysis of Environmental Protection Public Welfare Posters from the Perspective of Ecological Linguistics. Changchun University of Science and Technology. 
[6] Song Yi. (2023). A Diachronic Study of Chinese Movie Posters from the Perspective of Multimodal Functional Stylistics. Xi'an International Studies University. 

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