Author(s)

Liu Xin ¹

Affiliation(s)

¹ Central Radio and Television News Center, Beijing, 100040, China

Corresponding Author

Liu Xin

ABSTRACT

The digital era has redefined media program innovation and audience engagement, emphasizing the need for personalized, interactive, and immersive experiences. By integrating technologies such as AI, AR, and VR, media programs enhance real-time interactivity, enabling dynamic audience participation and adaptive content delivery. Tailored recommendation systems and predictive analytics refine user experiences, fostering loyalty and satisfaction. Storytelling innovations, including hybrid formats, cultural localization, and layered narratives, deepen emotional connections while maintaining originality. Addressing content saturation, ethical concerns, and technological disparities involves prioritizing quality, transparency, and inclusive access. Collaboration across industries and adherence to sustainable practices further strengthen media organizations' ability to meet evolving audience demands. These strategies elevate the media experience, setting benchmarks for creative and ethical standards in the digital age.

KEYWORDS

Media innovation; audience engagement; immersive technologies

CITE THIS PAPER

Liu Xin, Research on the Strategy of Content Innovation and Audience Experience Improvement in Media Programs in the Digital Age. Media and Communication Research (2024) Vol. 5: 104-111. DOI: http://dx.doi.org/10.23977/mediacr.2024.050414.

REFERENCES

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