Author(s)

Zhang Xiaoqing ¹, Zhai Bing ¹, Jin Jiaxian ¹, Chen Lin ¹, Wang Xiuli ¹, Wu Jing ¹

Affiliation(s)

¹ School of Economics and Management, Taizhou University, Taizhou, China

Corresponding Author

Wu Jing

ABSTRACT

With the rapid development of e-commerce, the light food industry has ushered in new opportunities. E-commerce platform provides more sales channels and publicity opportunities for the light food industry, making the brand easier to be found and recognized by consumers. However, the light food industry is also facing some challenges. This paper analyzes the current situation of light food industry in the context of e-commerce, focuses on the analysis of opportunities and challenges, and puts forward certain development countermeasures.

KEYWORDS

E-commerce, light food industry, opportunities and challenges

CITE THIS PAPER

Zhang Xiaoqing, Zhai Bing, Jin Jiaxian, Chen Lin, Wang Xiuli, Wu Jing, Opportunities and Challenges of Light Food Industry in the Context of E-commerce. Advances in Food Science and Human Nutrition (2024) Vol.6: 76-83. DOI: http://dx.doi.org/10.23977/afshn.2024.060111.

REFERENCES

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Sponsors, Associates, and Links

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• Journal of Modern Crop Science
  
  
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• Agricultural Mechanization, Electrification and Automation
  
  
• Food Chemistry, Processing, and Storage
  
  
• Botany and Zoology Frontiers