Author(s)

Yang Lin ¹

Affiliation(s)

¹ Jingdezhen Ceramic University, Jingdezhen, Jiangxi, China

Corresponding Author

Yang Lin

ABSTRACT

This paper investigates the role of a micro-major in converged media creation for cultivating digital media technology talents in the context of rapid media industry changes. The micro-major, introduced at Jingdezhen Ceramic University, aims to enhance students' creative skills, innovation ability, and practical experience through a curriculum that integrates advanced multimedia technology, digital photography, film and television post-production, and new media operation. The study finds that this program not only enriches students' knowledge structure but also fosters systematic and creative thinking, improving their employment competitiveness in the media industry. The paper suggests strengthening course construction, optimizing teaching methods, and increasing practical opportunities to further promote digital media talent development.

KEYWORDS

Media Industry Transformation, Micro-major Programs, Converged Media Creation, Digital Media Technology Talents, Course Design & Teaching Methods

CITE THIS PAPER

Yang Lin, Research on the Promotion of Digital Media Technology Talent Cultivation by Micro Majors in Integrated Media Creation. Adult and Higher Education (2024) Vol. 6: 141-146. DOI: http://dx.doi.org/10.23977/aduhe.2024.060720.

REFERENCES

[1] Wu Xiaobing. Analysis on the promotion strategies of college students media literacy in the era of all media [J]. News Research Guide, 2024, 15 (14): 81-84.
[2] Wang Yue, Wang Min, Feng Siyang, et al Research on the integration of micro-major and minor education in local universities: taking Jiaxing University as an example [J] Journal of Jiaxing College, 2024, 36(04): 130-135
[3] Xu Yitong. Research on new media communication talent training and social needs in the era of Integrated media [J]. Chinese Journal of Multimedia and Network Teaching (published), 2024, (10): 55-58.
[4] Zhu Lin. Exploration on the training mode of cross-innovative talents [J]. Technology wind, 2024. (10): 31-33.
[5] Zhong Ruizhen. Explore the communication value, problems and effective path of short video content [J]. New Observation on Media Convergence, 2024, (05): 62-66.
[6] Zhou Hongli, Li Jun, Sha Sha. Research on Media Literacy of post-00s College Students in the context of digital reading [J]. New West, 2024, (08): 194-197. 
[7] Zhu Zhiting, Dai Ling, Zhao Xiaowei, et al. New quality talent training: the new mission of education in the era of digital intelligence [J]. Research on audio-visual Education, 2024, 45 (01): 52-60.
[8] Dong Wenliang. Analysis on the cultivation path of innovative thinking ability of new media talents [J]. Economic Research Guide, 2024, (14): 130-133. 
[9] Xu Chao, Tian Guangjun, Zhou Chunyu, et al. Practice of micro-major construction for students development needs [J]. Theoretical Research and Practice of Innovation and Entrepreneurship, 2023, 6 (17): 84-87.
[10] Liu Xuan. Media Iteration and Career Mobility: A Study on the Career Change of Traditional Media Employees in Changchun City (2014-2021) [D]. Jilin University, 2024 
[11] China Youth Daily. China Youth Network reporter Jiang Xiaobin and Shen Jiequn. Online audio-visual users 1.074 million short videos use 151 minutes in a single day [N]. China Youth Daily. 2024-3-28.
[12] Feng Yang, Hu Jiayi, Liu Wenbo, et al. Research on the construction mode of software engineering micro-major integrating OBE concept under the background of new engineering [J]. Computer Education, 2024. (08):65-70.
[13] Li Na, Yang Yang, et al. Innovate the talent training mode of "micro-major", and promote the reform and practice of the integration of "post course competition and certificate" of information major [J]. Joint Journal of Tianjin Vocational College, 2023, 25 (06): 38-43.

Sponsors, Associates, and Links

---

• Advances in Educational Technology and Psychology
  
  
• Curriculum and Teaching Methodology
  
  
• Transactions on Comparative Education
  
  
• Applied & Educational Psychology
  
  
• Advances in Vocational and Technical Education