Author(s)

Kang Chuying ¹, Dou Liqun ¹

Affiliation(s)

¹ Henan University of Technology, Zhengzhou, Henan, 450001, China

Corresponding Author

Kang Chuying

ABSTRACT

AIGC marks the 1.0 era into the 2.0 era, now. A rich AIGC industrial chain has been formed in China. Among them, virtual anchor, as the "soul" endowed by AIGC, is a new thing jointly constructed by digital media technology and Internet thinking. It has brought changes in production, communication, innovation and other aspects to the entire media field, highlighting the great charm of generative artificial intelligence AIGC technology in the development of the media industry. On the basis of clarifying the concept and characteristics of "virtual anchor", this paper analyzes the innovation of the application of virtual anchor in scene narrative, empathic communication and interactive ceremony. Virtual anchors play a huge influence in the media convergence and transformation. With the continuous development and deepening of the universe, the virtual anchor industry will expand the user group and market scale. Under the promotion of the concept of "meta-universe", supporting technologies and related industry norms, virtual anchors have a huge space for development in the future.

KEYWORDS

Virtual anchors; Scene Communication; Empathy Communication; Interactive Ceremony

CITE THIS PAPER

Kang Chuying, Dou Liqun, Scenarios, empathy and interaction: the application innovation and prospect of virtual anchors. Media and Communication Research (2024) Vol. 5: 111-116. DOI: http://dx.doi.org/10.23977/mediacr.2024.050317.

REFERENCES

[1] Yang Deqiang. Scenario, empathy and interaction: the innovative path of new media TV large-screen theme publicity [J]. China Radio, Film and Television, 2023, (20): 74-77.
[2] Jiang Zhongqi. Key technologies and application scenarios of virtual anchors [J]. TV Technology, 2023,47 (09): 172-174.
[3] Zheng Zirui, Sun Hao. Platform practice, technical interpretation and ethical review of AI anchors [J]. China Radio and Television Journal, 2023, (09): 75-78.
[4] Zhang Luyuan, Liang Yuetong. Application and innovation of virtual anchors in the new mainstream media in the era of intelligent communication [J]. Modern Audiovisual, 2023, (05): 12-17.
[5] Yu Guoming, Yang Mingyi. New media landscape in the meta-cosmic era: an embodied study of digital virtual human live broadcasting [J]. Contemporary Communication, 2023, (01): 32-36 + 48.
[6] Zhao Yu, Li Mengqian. Virtual anchor practice and human-machine emotional interaction under the anthropomorphic trend [J]. Modern Communication (Journal of Communication University of China), 2023, 45 (01): 110-116.
[7] Guo Quanzhong. The status quo, key points and future of the development of virtual digital people [J]. News and Writing, 2022, (07): 56-64.
[8] Chen Zhaoyu, Xue Long. Review of the current situation of domestic virtual anchor research [J]. Omnimedia Exploration, 2021, (01): 108-109.
[9] Li Yan, Tang Qu, Wu Wenjing. Empathy sharing and coordination of the mechanism of interaction between audience and virtual idols under the perspective of—media equivalence theory [J]. China TV, 2023, (05): 101-106.

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Journal of Sociology and Ethnology
  
  
• Advances in Broadcasting