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  4. Vol 5, Issue 3, 2024

A Study on the Application of Data Analytics in New Media Communication

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DOI: 10.23977/mediacr.2024.050314 | Downloads: 16 | Views: 184

Author(s)

Jiaqi Dong 1

Affiliation(s)

1 27 King's College Cir, University of Toronto, Toronto, ON M5S 1A1, Canada

Corresponding Author

Jiaqi Dong

ABSTRACT

In this era of information explosion, the dissemination of new media has emerged as a significant force influencing societal discourse and commercial decisions. With the rapid advancement of internet technology, the user base of new media platforms has expanded swiftly, leading to a gradual upheaval of traditional communication models. Against this backdrop, data analysis, as an innovative technological tool, is profoundly impacting the methods of new media dissemination with its powerful information processing and insight capabilities. Through the real-time collection and processing of big data, data analysis not only provides precise user profiles for new media but also offers robust support for content production and the optimization of dissemination paths. Particularly in areas such as enhancing user engagement and evaluating dissemination effectiveness, data analysis demonstrates its irreplaceable value. However, with the explosive growth of data, addressing issues related to data privacy, security, and algorithmic bias has become a critical research topic. This paper explores the practical applications of data analysis in new media dissemination, aiming to reveal future development trends and challenges in this field, and provide theoretical support and practical references for professionals in the new media industry.

KEYWORDS

Data analysis; new media; communication; applications

CITE THIS PAPER

Jiaqi Dong, A Study on the Application of Data Analytics in New Media Communication. Media and Communication Research (2024) Vol. 5: 91-97. DOI: http://dx.doi.org/10.23977/mediacr.2024.050314.

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