Author(s)

Ru Yuxi ¹

Affiliation(s)

¹ Anhui Normal University, Wuhu, Anhui, 236700, China

Corresponding Author

Ru Yuxi

ABSTRACT

In the current digital age, the television news industry confronts unprecedented challenges and opportunities. Traditional television news is no longer the sole conduit through which audiences receive information; the rapid advancement of the internet and social media platforms has significantly accelerated and broadened the dissemination of information. However, with the proliferation of information overload and false news, the trust and demands of audiences towards news have also evolved. To remain competitive and enhance viewer engagement, the television news industry must continually innovate and refine its content and format. Personalized commentary, as an emerging trend, is gradually revealing its unique value in regional television news hosting. By integrating regional characteristics with the personal style of the host, personalized commentary not only enhances the allure of news programs but also better addresses the diverse needs of audiences. Nonetheless, it faces numerous challenges in terms of news authenticity and objectivity, audience acceptance, and the quality of the host and commentary. Exploring the application of personalized commentary in regional television news hosting aims to find a balance between innovation and professionalism to drive the sustainable development of the television news industry.

KEYWORDS

Personalized Commentary; Regional Television News; Hosting; Usage

CITE THIS PAPER

Ru Yuxi, Research on the application of personalized commentary in regional TV news host. Media and Communication Research (2024) Vol. 5: 85-90. DOI: http://dx.doi.org/10.23977/mediacr.2024.050313.

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