Analysis on the Path and Effectiveness of Agricultural Development and Brand-Driven Agriculture Construction in Zhaoqing City
DOI: 10.23977/agrfem.2024.070205 | Downloads: 12 | Views: 269
Author(s)
Yi Wang 1, Liegui Chen 1, Yan Guo 2, Xiaowei Niu 3
Affiliation(s)
1 Economics and Management College, Zhaoqing University, Zhaoqing, Guangdong, China
2 Management College, Zhongkai University of Agriculture and Engineering, Guangzhou, Guangdong, China
3 Committee of the Communist Youth League of Zhaoqing University, Zhaoqing University, Zhaoqing, Guangdong, China
Corresponding Author
Yan GuoABSTRACT
This paper analyzes the current status of agricultural development and the construction of brand-enhanced agriculture in Zhaoqing City under the background of rural revitalization and the "Hundred, Thousand, and Ten Thousand Project." The study indicates that Zhaoqing City has achieved steady growth in grain production, significant results in high-standard farmland and green, high-quality, and efficient demonstration bases, and robust support for the "vegetable basket" project. In terms of brand building, renowned brands such as Deqing tribute oranges and Sihui Shatang oranges have achieved outstanding results, and the competitiveness of agricultural products has been enhanced through the "Guangdong-branded" strategy. However, Zhaoqing's brand awareness, the completeness of the industrial chain, and the standardization of management need to be improved. Through SWOT analysis of strengths, weaknesses, opportunities, and threats, this paper proposes countermeasures and suggestions to provide a reference for the construction of agricultural brands and high-quality development in Zhaoqing City and across the country.
KEYWORDS
Zhaoqing Agriculture, Modern Agricultural Development, Brand-enhanced AgricultureCITE THIS PAPER
Yi Wang, Liegui Chen, Yan Guo, Xiaowei Niu, Analysis on the Path and Effectiveness of Agricultural Development and Brand-Driven Agriculture Construction in Zhaoqing City. Agricultural & Forestry Economics and Management (2024) Vol. 7: 36-46. DOI: http://dx.doi.org/10.23977/agrfem.2024.070205.
REFERENCES
[1] Li Min. Research on the Brand Value and Brand Strategy Management of Agricultural Products in China. Huazhong Agricultural University [2024-07-24].
[2] Li Zhuo, Li Tong. Research on the Current Situation and Countermeasures of Agricultural Product Brand Construction under the Background of Rural Revitalization. Journal of Shaanxi Youth Vocational College, 2022, (02): 71-74.
[3] Wang Renxing, Quan Changping, Geng Xuri. Promoting Agricultural Branding to Assist Rural Revitalization — Thoughts on the Path of Promoting Agricultural Branding under the Rural Revitalization Strategy. Agricultural Engineering Technology, 2024, 44 (08): 95-96.
[4] Hou Qiumei, Zhou Yan, Yang Shuo, Zhang Jiajia, Wu Hong'e. Research on the Ecological Development of Agricultural Industry Based on the Integration of "Three Industries"—Taking Guizhou Mountain Rose (Rosa chinensis) Industry as an Example. Chinese Journal of Tropical Agriculture, 2024, 44 (02): 87-95.
[5] Zhaoqing Municipal Bureau of Statistics. 2023 Zhaoqing City National Economic and Social Development Statistics Bulletin. https: //www.zhaoqing.gov.cn. 2024.4.2.
[6] Zhaoqing Municipal Agriculture and Rural Bureau. Work Report of Zhaoqing Agriculture and Rural Affairs in 2023 and Work Plan for 2024. https: //www.zhaoqing.gov.cn/zqnyncj/gkmlpt/content/2/2966/mpost_2966523.html#219. 2024-03-21.
[7] Fan Yu. Building China's "Vegetable Basket". Party Construction in Sichuan, 2018, (006): P76-77.
[8] Cui Hongzhi, Liu Jia. Construction of Modern Agricultural Industry System: Exploration, Experience, and Inspiration from Bayan Nur City, Inner Mongolia Autonomous Region. Review of Economic Research, 2023 (5): 60-69.
[9] Zhang Min. Research on the Strategy of Regional Agricultural Product Brand Extension — Taking Dangshan Pear as an Example. Jiangsu Business Review, 2021, (06): 10-14.
[10] Yu Xiaoyan, Li Feng. Research on the Development Strategies of Regional Public Brands of Agricultural Products under the Strategy of Strengthening Agriculture through Brands. Brand Research, 2020, (04): 91-92.
[11] Wang Xiudian, Wu Kaiqi, Zhang Lingjiao, Su Zewei. Sharing the Sweetness of "Kumquat": A Study on the Innovative Path of New Media Empowering Rural Revitalization — Taking the Kumquat Industry in Deqing County as an Example. Literary World, 2023, (4): 62-68.
[12] Wu Bihua. Research on the Development of Shatang Orange Industry in Huangtian Town, Sihui City. Zhongkai University of Agriculture and Engineering, 2022.
Downloads: | 4017 |
---|---|
Visits: | 125437 |
Sponsors, Associates, and Links
-
Information Systems and Economics
-
Accounting, Auditing and Finance
-
Industrial Engineering and Innovation Management
-
Tourism Management and Technology Economy
-
Journal of Computational and Financial Econometrics
-
Financial Engineering and Risk Management
-
Accounting and Corporate Management
-
Social Security and Administration Management
-
Population, Resources & Environmental Economics
-
Statistics & Quantitative Economics
-
Social Medicine and Health Management
-
Land Resource Management
-
Information, Library and Archival Science
-
Journal of Human Resource Development
-
Manufacturing and Service Operations Management
-
Operational Research and Cybernetics