Author(s)

Jinguo Liu ¹

Affiliation(s)

¹ School of Arts, Shanghai University of Sport, Shanghai, China

Corresponding Author

Jinguo Liu

ABSTRACT

A sampling survey was carried out to analyze the "Guizhou Village Super League" TikTok account's operation in the three categories of fundamental attributes —video clips, content presentation, and presentation form. Additionally, the primary goals of the survey were to comprehend and evaluate the account's operation as well as its role in spreading throughout the region.

KEYWORDS

Video clips; "Guizhou Village Super League"; Regional image; Media Landscape

CITE THIS PAPER

Jinguo Liu, Analysis of the Spread and Influence of Video Clip Accounts in Region—Taking "Guizhou Village Super League" Account as an Example. Media and Communication Research (2024) Vol. 5: 26-40. DOI: http://dx.doi.org/10.23977/mediacr.2024.050305.

REFERENCES

[1] Online Mass Line Guizhou Practice Guizhou Rongjiang: New Media Empowered "Village Super League" Fire out of the Circle. [J/OL]. China Government Network, 2023.
[2] The 52nd Statistical Report on China's Internet Development [R/OL]. China Internet Information Center, 2023.
[3] Ma Guangjun. The Origin, Advantages, Characteristics and Challenges of Vertical Screen [J]. Audiovisual World, Vol. 01(2019), p. 63-66.

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