Author(s)

Jia Dong ¹

Affiliation(s)

¹ Qingdao University of Science and Technology, Qingdao, Shandong, 266061, China

Corresponding Author

Jia Dong

ABSTRACT

With the relentless advancement of economic globalization, trade interactions among diverse nations have intensified significantly, fostering a complex web of interconnected markets. At the heart of this phenomenon lies the pivotal role of advertising, whose effectiveness is heavily influenced by the art of translation. Peter Newmark's communicative and semantic translation offer a nuanced framework for navigating the intricate landscape of cultural disparities encountered in the translation of commercial advertisements from English into other languages. This paper endeavours to expound upon the practical application of these theories, exploring how they can facilitate the accurate and persuasive transmission of brand messages across cultural boundaries, ensuring that the essence of the original advertisement resonates with target audiences while respecting and adapting to their unique cultural sensibilities.

KEYWORDS

Communicative translation, semantic translation, commercial advertisements

CITE THIS PAPER

Jia Dong, Comments on Commercial Advertisements from the Perspective of Communicative Translation and Semantic Translation. Lecture Notes on Language and Literature (2024) Vol. 7: 28-32. DOI: http://dx.doi.org/10.23977/langl.2024.070605.

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