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Research on the Development Path of Sports Tourism Industry from the Perspective of Experience Economy

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DOI: 10.23977/aetp.2021.53017 | Downloads: 49 | Views: 1098


Mengjiao Zhu 1, Ran Yan 1, Lin Wu 1, Xin Zhang 1


1 Wenzhou University, Wenzhou 325035, Zhejiang, China

Corresponding Author

Mengjiao Zhu


Sports tourism is an open system, a dynamic system of supply and demand, production and consumption. With consumption upgrades, strong markets, changes in demand, and policy dividends, tourism experience is becoming a core attraction, and the integration of experience economic elements into sports tourism products can help improve the economic, social and cultural benefits of sports tourism products. It is the right time to explore the high-quality development path of the sports tourism industry from the perspective of experience economy through the 30-year arduous journey of sports tourism in China. This article uses the literature method, observation method and other research methods to summarize the research fields and shortcomings of domestic sports tourism, and is loyal to the experience economy theory to propose the development path of sports tourism in my country.


Sports tourism, Experience economy, Tourism consumption, consumer participation, Development path


Mengjiao Zhu, Ran Yan, Lin Wu and Xin Zhang. Research on the Development Path of Sports Tourism Industry from the Perspective of Experience Economy. Advances in Educational Technology and Psychology (2021) 5: 119-126. DOI:


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