Author(s)

Julian Li ¹

Affiliation(s)

¹ Ernest Manning High School, Calgary, T3H 0N7 Alberta, Canada

Corresponding Author

Julian Li

ABSTRACT

Under the context of rural revitalization, encouraging rural youths to establish businesses within the rural areas has become a significant approach to solving the problem of the loss of rural talents, accelerating the growth of the local economy, and achieving the long-term goal of rural revitalization as well as rural-urban economic integration. With SWOT analysis being leveraged in the essay, the essay discovers the strengths and drawbacks of rural enterprises and those two aspects’ coexistence relationship. Particularly, for rural enterprises, difficulties created by the rural environment, information availability, and rural entrepreneurs’ self-development capacity frequently occurred, making rural entrepreneurship unable to inject vitality into the local economy. Based on rural field investigation and common issues that are specifically related to rural entrepreneurship, this essay provides targeted suggestions in four primary areas: the exploitation of rural resources, the cultivation of the rural entrepreneurial environment, the integration of local resources, and the importance of professional training in enhancing rural youths’ entrepreneurial mindsets and propensity. From the perspective of rural revitalization strategies, these approaches enable ambitious rural youths to give full play of their potential to create more resources for rural areas.

KEYWORDS

Rural revitalization strategy, rural youths, rural entrepreneurship

CITE THIS PAPER

Julian Li, The Fundamental Situation Faced by Rural Entrepreneurs and Corresponding Advice under the Context of Rural Revitalization. Agricultural & Forestry Economics and Management (2024) Vol. 7: 123-130. DOI: http://dx.doi.org/10.23977/agrfem.2024.070118.

REFERENCES

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[2] Xia Zhuzhi." Active subjects: Rural youth in the context of Urban-Rural integration -- based on a field survey in Q Town, Central China." China Youth Research, no.11, pp.75-80, 2016. 
[3] Di, Zhao, and L. He. "Research on Cultivation of Rural Youth Entrepreneurship under the Background of New Urbanization." Journal of Agriculture, vol.7, no12, pp.127-136, 2017. 
[4] Yanfei Yang et al. "Research on Liaoning rural employment and entrepreneurship under the context of rural revitalization." Rural Economy and Technology, vol.30, no.17, pp.236-238, 2019. 
[5] Fang Liu. "Analysis of the challenges rural entrepreneurs faced and the subsequent solutions---Take the City of Binzhou as an example. "Luohe Occupational Technology Institute Academic Journal, vol.16, no.05, pp.31-33, 2017.
[6] Longbin Zhao and Dawei Zhao. "The analysis of the effect of exploitation of rural youth's labor capital can have on rural individuals' intention of working in rural areas under the context of rural revitalization." The Database of Chinese Academic Journal (Full Article) Economic Management, no.7, pp.0116-0119, 2022.
[7] Yanying Guo. "Analysis on the pathways rural entrepreneurs took for an e-commerce platform in Jilin Province." Shanxi Economy, no.15, pp.156-157, 2020.
[8] Tao Ban. "Active Embeddedness: The Operational Mechanism and Functional Orientation of Youth Returning Home to Start a Business." Social Science, no.05, pp.160-170, 2023.

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