Author(s)

Xinyuan Song ¹, Shiyu Wang ¹

Affiliation(s)

¹ School of Construction, Guangdong Institute of Technology, Zhaoqing, Guangdong, 526000, China

Corresponding Author

Xinyuan Song

ABSTRACT

With the rapid growth of information technology, the micro era has become one of the important characteristics of today's society. As an important force in Ideological and Political (IAP) work in universities, how to innovate IAP work methods, enhance the pertinence and effectiveness of IAP work in the context of the micro era, is an important issue currently facing college counselors. On the basis of analyzing the characteristics of the micro era, this paper explores the challenges faced by IAP work of college counselors, and proposes corresponding innovative paths. A questionnaire survey is used to investigate students' views on the innovative effectiveness of IAP work of contemporary college counselors. The survey result shows that the majority of students are relatively satisfied with the IAP work of college counselors, with only a small portion not recognizing their counselor's work. 

KEYWORDS

Microera, College Counselors, Ideological and Political Work, Innovation Path

CITE THIS PAPER

Xinyuan Song, Shiyu Wang, Research on Innovative Path of Ideological and Political Work of College Counselors in Micro-Era. Adult and Higher Education (2024) Vol. 6: 83-91. DOI: http://dx.doi.org/10.23977/aduhe.2024.060412.

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