Author(s)

Yandong Zhang ¹

Affiliation(s)

¹ Guangzhou College of Commerce, Guangzhou, Guangdong, 511363, China

Corresponding Author

Yandong Zhang

ABSTRACT

This research aims to evaluate the effectiveness of the case method in Business English teaching, particularly in terms of its impact on students' language skills, classroom engagement, and satisfaction. Quantitative and qualitative research approaches were employed to conduct a comparative analysis of 50 Business English learners using the case method (experimental group) and 50 learners using traditional teaching methods (control group). The results indicate that, compared to traditional teaching methods, the case method significantly enhances students' language abilities, increases classroom participation, and improves student satisfaction. The study also reveals some challenges encountered in the implementation of the case method. Based on these findings, a series of recommendations are proposed to optimize Business English teaching practices. This research holds significant implications for educational practitioners seeking to improve the effectiveness of Business English teaching.

KEYWORDS

Case Method; Business English; Teaching Effectiveness; Empirical Research

CITE THIS PAPER

Yandong Zhang, Empirical Research on the Effectiveness of Case Method in Business English Teaching. Curriculum and Teaching Methodology (2024) Vol. 7: 61-68. DOI: http://dx.doi.org/10.23977/curtm.2024.070410.

REFERENCES

[1] Ren, Y. Y. (2022). Research on the Application of Case Method in Business English Curriculum Teaching. Education Observation, 11(19): 110-113.
[2] Kong, Y. Q., Hong, Y. (2022). Application and Effectiveness of Multimodal Teaching Model in Remote Business English Teaching. Inner Mongolia Open University Journal, (02): 74-77.
[3] Wang, P. (2023). Unveiling the Pedagogical Potency of Quizlet: Enhancing Vocabulary Acquisition and Academic Performance Among Business English Major Students in China. Journal of Contemporary Educational Research, 7(12): 157-168.
[4] Abayadeera, N., Mihret, G. D., & Dulige, H. J. (2018). Teaching Effectiveness of Non-native English-speaking Teachers in Business Disciplines: Intercultural Communication Apprehension and Ethnocentrism. Accounting Education, 27(2): 183-207.

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